토픽모델링을 통한 기능성 자기공명 영상(fMRI) 사회과학연구 동향 분석(2000~2023년) = The Analysis of Functional Magnetic Resonance Imaging (fMRI) Social Science Research Trends through Topic Modeling (2000-2023)

다국어 초록 (Multilingual Abstract)

This In this study, research was conducted based on academic research conducted through fMRI technique as part of neuro-marketing, which has recently been in the spotlight as a methodology for understanding various phenomena that occur in the human unconscious. Neuro-marketing is a compound word of neuron and marketing, and it refers to understanding the invisible psychology of consumers and utilizing this for marketing, and at the center of it all lies the world of the unconscious. As an analysis method, research papers published in social science journals from 2000 to 2023 were analyzed and research results were derived through topic modeling. As a result, it was found that it consists of four topics. The first topic is research on the meaning and ethical considerations of fMRI, the second topic is research on fMRI and consumer decision-making, and the third topic is research on brain network responses to humor and advertising. As for the last topic, it could be seen that research is being conducted on emotions, psychology, and behavioral types. Although it is still difficult to say that neuro-marketing represents all the thoughts of consumers, fMRI is a methodology that can look into the world of the unconscious, and its effectiveness and effectiveness have already been verified in several studies, from an academic perspective, the results of this study are expected to serve as a guide for researchers and academics preparing for future fMRI research.