해외사례를 바탕으로 프랜차이즈 가맹사업 자격 요건 강화 방안을 위한 제언 : 미국, 중국, 호주, 영국의 사례분석을 중심으로 = A Study on the Foreign Countries’s cases of Strengthening the Qualifications of Franchisers - Based on the case study of USA, China, Australia, England -

다국어 초록 (Multilingual Abstract)

Purpose – This study examines the status of franchises and qualifications for franchising business, examines the franchising qualifications focusing on overseas cases, and suggests policy directions for strengthening the qualifications of franchising business. In order to achieve these purposes, the study reviewed the cases of USA, China, Australia, and United Kingdom franchising business law.
Literature Review - According to the Fair Trade Commission, franchise is defined as a transactional relationship in which a franchiser provides certain support and education to franchisees in order to sell their goods and services more effectively. In addition, a franchise is a legally and financially independent business of franchisers and franchisees, and according to the concept of affiliates, it is necessary to define a franchise as a product and service marketing based on close and continuous collaboration. A franchiser can be defined as a company with the ability to develop a franchise system, create sustainable value based on it, and replicate "KNOW-HOW" to sellers.
Case Study - This study examined the requirements for establishing a franchiser in the United States, China, Australia, and United Kingdom. In most countries, the requirements of franchisers must be operated for at least one year, which means that education, manual production, and continuity of stores should be checked.
Suggestion - Based on Korea's population density and consumption sales index, we propose a screening system that registers through 2 + 1 systems, which require two stores to be operated for more than a year, by dividing Korea's commercial rights into two and a screening system instead of simple registration. In the case of a small franchisors, at least one franchsing retail store must be operated for at least one year, which should be applied to only one brand.

참고문헌 (Reference)

1 김인숙, "한국 프랜차이즈 지속가능경영을 위한 자생적 동반성장 모형" 한국프랜차이즈경영학회 9 (9): 7-16, 2018

2 한상호, "프랜차이즈 본사의 협동지향성과 관계파워가 갈등해결전략과 신뢰 그리고 관계성과에 미치는 영향" 한국프랜차이즈경영학회 8 (8): 17-24, 2017

3 한상호, "프랜차이즈 기업가의 혁신 열정, 사회적 책임열정, 고객 지향성이 서비스 품질, 고객애정, 그리고 몰입에 미치는 영향" 한국프랜차이즈경영학회 9 (9): 17-29, 2018

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10 "FTC"

11 "FAIR TRADE COMMISSION"

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