Z의 기호학적 의미와 이데올로기 - 전후의 미디어 콘텐츠를 중심으로 -

다국어 초록 (Multilingual Abstract)

This study aims, first, to clarify how Z is expressed in the social culture of postwar J-pop, animation, and advertising; and second, to explore what Z implies and what myths and ideologies it represents. In the postwar period, Z appeared as semantic representation of transnationalism based on Shinkoku, victory and decisive battle in Mazinger Z, Mobile Suit Z Gundam, Dragon Ball Z, the Nissan sports car My Fair Lady Z, and the idol group Momoiro Clover Z. The results of the study demonstrate that there were ideological similarities with the wartime Showa era. In addition, similar to the wartime Showa era, Z was used as semantic representation of a hero, gunshin (the god of war), and the guardian and the savior. This phenomenon was guided by popular culture and mythological phenomena in both wartime and the postwar era. The characteristics of Z in the postwar era indicate that, in sports car advertising, Z represented the ultimate and the eternal and that Z was transformed and used to connote the most advanced technology. In addition, Z Robot, Z Warrior, and Momo Clover Z appeared as semantic representations of the guardians and saviors of future humanity, which was equivalent to gunshin or heroes/heroines. Thus, it can be concluded that this myth (phenomenon), the dominant ideology, and common notions of Japanese society were expressed in the linguistic code of Z through ideological state apparatuses such as popular culture.

목차 (Table of Contents)

• 1. 들어가기
• 2. 선행연구 및 연구방법
• 3. 전후의 ‘Z’의 의미와 이데올로기
• 4. 나가기
• 참고문헌
• 要旨