인공지능(AI) 패션 스타일링 서비스 ‘스티치 픽스’의 융합 콘텐츠 연구

국문 초록 (Abstract)

본 연구는 4차 산업혁명에 따라 인공지능 테크놀러지의 적용 사례인 미국의 인공지능 패션 스타일링 서비스 ‘스티치 픽스’의 콘텐츠 특성 논의에서 시작되었다. 본 연구의 목적은, 첫째, 인공지능 패션 스타일링과 콘텐츠에 대한 이론적 고찰을 통해 현대 패션의 관점에서 용어를 정의하고 이해한다. 둘째, 인공지능 패션 스타일링 서비스 플랫폼인 ‘스티치 픽스’의 콘텐츠를 유형화 한다. 셋째, 인공지능 패션 스타일링 ‘스티치 픽스’의 콘텐츠 특성을 도출하는 것이다. 따라서 본 논문은 이론적 연구를 바탕으로 방법론을 정립하고 스티치 픽스 콘텐츠 사례 유형의 분석을 이행하였다. 연구결과 및 내용은 다음과 같다. 첫째, 본 연구의 대상인 인공지능 패션 스타일링 서비스 스티치 픽스는 웹기반의 디지털 콘텐츠 관점에서 그 특성을 도출할 수 있었다. 둘째, 스티치 픽스의 콘텐츠를 본 연구의 관점에서 5단계로 분류 및 유형화 하였다. 셋째, 인공지능 패션스타일링 스티치 픽스의 콘텐츠 특성은 정보화, 개인 맞춤성, 유희성, 편의성, 전문성, 상호작용성으로 도출할 수 있었다. 이러한 연구결과를 바탕으로 인공지능 패션 스타일링 스티치 픽스 콘텐츠 특성은 변화하는 새로운 산업 환경에 대응할 수 있는 방안 마련의 배경이 될 수 있을 것이라 기대한다.

다국어 초록 (Multilingual Abstract)

This study examines the characteristics of artificial intelligence technology through the content study of the artificial intelligence fashion styling service "Stitch Fix," a successful application case of artificial intelligence technology in accordance with the fourth industrial revolution, and is on the discussion of future ways of utilizing it.
The research is as follows. First, through artificial intelligence fashion styling and theoretical consideration of content, we define and understand terms from the perspective of modern fashion.
Second, the content of "Stitch Fix," an artificial intelligence fashion styling service platform, will be formatted.
Third, derive the content characteristics of artificial intelligence fashion styling "stitch fix."
The result of the study was, firstly, the artificial intelligence fashion styling service Stitch Fix, the subject of this study, was able to derive its characteristics from the perspective of web-based digital contents. Second, the content of stitch fixes was classified and formatted in five stages from the perspective of this study. Third, the content characteristics of artificial intelligence fashion styling stitch fix could be derived with informatization, personalization, entertainment, convenience, professionalism and interactivity. As such, it is expected that AI fashion styling "stitch fix" contents characteristic can serve as a background for developing ways to respond to changing new industrial environment.

목차 (Table of Contents)

• Abstract
• 국문초록
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 인공지능 패션 스타일링 서비스 ‘스티치 픽스’ 콘텐츠 특성
• Ⅳ. 결론
• Reference

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