THE ROLE OF RELATIONSHIP VALUE IN EXPORTER–IMPORTER RELATIONSHIPS: PLS-SEM AND FSQCA FINDINGS

다국어 초록 (Multilingual Abstract)

Value creation constitutes the essential purpose of a business relationship. However,
limited research examines the role of relationship value in interfirm relationships in
general and in international business settings in particular. This study develops a
conceptual model that positions psychic distance, relational norms, and relationship
learning as antecedents of relationship value, and relationship quality and performance as
its key outcomes in international channel relationships. The study uses partial least
squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative
analysis (fsQCA) to test the model relationships. Comparing the findings of these two
approaches provides an interesting basis for discussion on the importance and
applicability of PLS-SEM and fsQCA. Furthermore, the results provide an important
addition to the relationship value literature and an interesting discussion on the
asymmetric versus symmetric relationships among the observations.