This study investigated the impact of college selection factors on learning satisfaction and recommendation intention among culinary arts students nationwide. Data were collected using self-administered questionnaires and SNS surveys in April and May ...
This study investigated the impact of college selection factors on learning satisfaction and recommendation intention among culinary arts students nationwide. Data were collected using self-administered questionnaires and SNS surveys in April and May 2024. A total of 258 responses were collected, with 235 paper questionnaires and 23 SNS surveys. While there were slight differences in the responses between the two survey methods, these differences were considered negligible and did not hinder the overall conduct of the study. The results of the study showed that all four college selection factors (instructor quality, program, educational environment, and external environment) had a positive impact on learning satisfaction. Among these factors, external environment had the strongest impact, followed by educational environment, instructor quality, and program. Additionally, learning satisfaction was found to have a significant positive impact on recommendation intention, explaining 57.3% of the variance. The regression model was statistically significant, with an F-value of 343.075 and a p-value of .000. The Durbin-Watson statistic of 1.581 indicated that the residuals were independent. The study's limitations include the limited sample size and the lack of a more systematic research design. The researchers acknowledge the need for future studies to collect data from a more diverse and representative sample of culinary arts students and to employ a more rigorous research methodology.