여대생의 환경제품 구매의식과 친환경적 구매행동 실태 = Environmental Purchase Awareness and Behavior in Female Undergraduates

다국어 초록 (Multilingual Abstract)

This study examines the awareness and behavior of environmental purchase in female undergraduates, a generation that grew up within material abundance and who now play a leading role in expanding consumption in modem society. The purpose of this study is to provide a groundwork for promoting an eco-friendly purchase behavior throughout society.
The research objects are as follows. First, to examine the level of environmental purchase awareness in female undergraduates. Second, to look at their environmental purchase behavior in terms of clothing life, food life and housing life. Third, to observe the environmental education of female undergraduates, and to examine the levels of environmental purchase awareness and behavior in relation to environmental education. Fourth, to assess whether there is a significant difference in environmental purchase behavior according to environmental purchase awareness, in the specific areas of clothing life, food life, and housing life.
The findings are as follows. The environmental purchase awareness and behavior of female undergraduates in their clothing life, food life and housing life are at a lower than average level. A large number of female undergraduates were familiar with ecological concerns, with 61.7% having received some form of environmental education. However, a significant difference was not shown in their environmental purchase awareness or behavior according to whether or not they had received environmental education. Nevertheless, a significant difference was found in their environmental purchase behavior according to their awareness, and it seems that a higher environmental purchase awareness does lead to a more eco-friendly purchase behavior. Accordingly, it can be suggested that there is a need to raise the level of environmental purchase awareness with systematic and positive environmental education in order to facilitate an eco-friendly purchase behavior in female undergraduates.