RISS 검색 - 국내학술지논문 상세보기

부가정보

다국어 초록 (Multilingual Abstract)

The entertainment program opening animation is an important part of building the overall image of the program, and has the function of attracting viewers, revealing the program's personality, and improving the brand image. In this way, opening animation has undergone continuous innovation and evolution as an important form of artistic expression that establishes the identity of entertainment programs.
Accordingly, this paper closely analyzes the visual elements of the opening animations of Chinese entertainment programs to find ways to improve the quality and viewership of the works, and furthermore, to create practical opening animation works that effectively visualize Chinese cultural characteristics.
This study was conducted in the following manner.
First, by collecting and analyzing prior research and various literature in related fields, we examined the development process, design principles, concepts, creative process and experience, and influencing factors of entertainment program opening animations.
Second, a certain number of Chinese entertainment programs were selected and their opening animations were analyzed. By comparing opening animations of various formats and genres and exploring commonalities and differences, current design trends and rules, as well as future possibilities, were explored.
As a result of the analysis, it was found that most works provide strong visual stimulation to viewers through strategic operation of visual components. The highly decorative and sophisticated font design, rich graphic design and motion, effective camera movement, harmonious tone and strong color contrast all achieved the purpose of captivating viewers. In other words, it was confirmed that providing intense visual stimulation to viewers is the most important function of entertainment program opening animations.