우리나라 식음료산업 장수히트상품의 성공요인에 관한 연구 = A Study on Success Factors of Steady Hit Goods in the Domestic Food and Drink Industry

다국어 초록 (Multilingual Abstract)

The world-famous corporation in various fields of industry established their business and maintained the fame by their own steady hit goods. Steady hit good means the product which ensures high demand and gives high sales, profits for a long time to the corporation after entering to the market successfully. This study is aimed at analyzing steady hit goods, and inducing out their success factors. As the result of analysis of the three cases of steady hit goods in the domestic food and drink industry, several common, and discriminative success factors were derived. For general success factors of steady hit goods, future studies are needed in more number of cases in all the industries.