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1 유창조, "상표이름에 대한 기억성과의 분석: 학습방법과 측정방법에 따른 차이 검증" 8 (8): 9-29, 1997
2 한상만, "상표연상강도가 구매에 미치는 영향에 관한 연구: 인출가능성 이론과 점화효과를 중심으로" 9 (9): 181-205, 1998
3 김지호, "비의식적 광고처리에서 나타나는 암묵적 기억의 광고효과- 시각적 주의를 중심으로" 8 (8): 81-102, 2007
4 김완석, "광고에서 암묵적 기억의 효과: 상표관련 기억과 태도에 미치는 영향" 10 (10): 39-61, 1999
5 이학식, "광고메시지의 정보제시 방법의 차이에 따른 암묵적 및 명시적 기억성과" 19 (19): 97-127, 2004
6 Bogart,Leo, "What Makes a Brand Name Familiar" 10 : 17-22, 1973
7 Obermiller,C., "Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Judgments" 12 : 17-30, 1985
8 Cheskin Research, "The eCommerce Trust Study, Cheskin Research and Studio Archetype/ Sapient, January"
9 Sundaram,D.S., "The Role of Brand Familiarity on the Impact of Word-of-Mouth Communication on Brand Evaluations" 26 : 664-670, 1999
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