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      암묵적 기억성과에 따른 상표 친숙도, 상표 태도 및 상표 신뢰도의 변화에 대한 분석: 노출횟수와 정보처리유형을 중심으로 = Analyses on Changes of Brand Familarity, Brand Evaluations, and Brand Credibility by Implicit Memory Performance Levels: Exposure Frequencies and Information Processing Type

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      https://www.riss.kr/link?id=A75589586

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      참고문헌 (Reference)

      1 유창조, "상표이름에 대한 기억성과의 분석: 학습방법과 측정방법에 따른 차이 검증" 8 (8): 9-29, 1997

      2 한상만, "상표연상강도가 구매에 미치는 영향에 관한 연구: 인출가능성 이론과 점화효과를 중심으로" 9 (9): 181-205, 1998

      3 김지호, "비의식적 광고처리에서 나타나는 암묵적 기억의 광고효과- 시각적 주의를 중심으로" 8 (8): 81-102, 2007

      4 김완석, "광고에서 암묵적 기억의 효과: 상표관련 기억과 태도에 미치는 영향" 10 (10): 39-61, 1999

      5 이학식, "광고메시지의 정보제시 방법의 차이에 따른 암묵적 및 명시적 기억성과" 19 (19): 97-127, 2004

      6 Bogart,Leo, "What Makes a Brand Name Familiar" 10 : 17-22, 1973

      7 Obermiller,C., "Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Judgments" 12 : 17-30, 1985

      8 Cheskin Research, "The eCommerce Trust Study, Cheskin Research and Studio Archetype/ Sapient, January"

      9 Sundaram,D.S., "The Role of Brand Familiarity on the Impact of Word-of-Mouth Communication on Brand Evaluations" 26 : 664-670, 1999

      10 Biswas,A., "The Moderating Role of Brand Familiarity in Reference Price Perceptions" 15 (15): 251-262, 1992

      1 유창조, "상표이름에 대한 기억성과의 분석: 학습방법과 측정방법에 따른 차이 검증" 8 (8): 9-29, 1997

      2 한상만, "상표연상강도가 구매에 미치는 영향에 관한 연구: 인출가능성 이론과 점화효과를 중심으로" 9 (9): 181-205, 1998

      3 김지호, "비의식적 광고처리에서 나타나는 암묵적 기억의 광고효과- 시각적 주의를 중심으로" 8 (8): 81-102, 2007

      4 김완석, "광고에서 암묵적 기억의 효과: 상표관련 기억과 태도에 미치는 영향" 10 (10): 39-61, 1999

      5 이학식, "광고메시지의 정보제시 방법의 차이에 따른 암묵적 및 명시적 기억성과" 19 (19): 97-127, 2004

      6 Bogart,Leo, "What Makes a Brand Name Familiar" 10 : 17-22, 1973

      7 Obermiller,C., "Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Judgments" 12 : 17-30, 1985

      8 Cheskin Research, "The eCommerce Trust Study, Cheskin Research and Studio Archetype/ Sapient, January"

      9 Sundaram,D.S., "The Role of Brand Familiarity on the Impact of Word-of-Mouth Communication on Brand Evaluations" 26 : 664-670, 1999

      10 Biswas,A., "The Moderating Role of Brand Familiarity in Reference Price Perceptions" 15 (15): 251-262, 1992

      11 Krugman,Herbert, "The Impact of Television Advertising: Learning without Involvement" 29 : 349-356, 1965

      12 Hawkins,Del, "The Effects of Subliminal Stimulation on Drive Level and Brand Preference" 1 : 322-326, 1970

      13 Chen,Kuang-Jung, "The Effect of Satisfaction and Familiarity on Intention: Multiple- Destination Context" 10 (10): 159-173, 1997

      14 Arora,Raj, "The Effect of Perceived Service Quality and Name Familiarity on the Service Selection Decision" 10 : 22-34, 1996

      15 Chaudhur,Arjun, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty" 65 (65): 81-93, 2001

      16 Calder,Bohhy J., "Television Commercial Wearout: An Information Processing View" 17 : 173-186, 1980

      17 Key,Wilson Bryan, "Subliminal Seduction" Signet 1973

      18 Lane,V., "Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity" 59 : 63-77, 1995

      19 Forster,K.L., "Repetition Priming and Frequency Attenuation in Lexical Access" 10 : 680-698, 1984

      20 Jacoby,L.L., "Remembering without Awareness" 36 : 300-324, 1982

      21 Macklin,M.Carole, "Rehearsal Processes in Children's Recall of Advertised Products, in Proceedings of the Division of Consumer Psychology" American Psychological Association 21-25, 1986

      22 Komatsu,Shin-ichi, "Priming Effects in Word-Fragment Completion for Short-and Long-Term Retention Intervals" 26 (26): 194-200, 1984

      23 Tulving,E., "Priming Effects in Word-Fragment Completion Are Independent of Recognition Memory" 8 : 336-342, 1982

      24 Graf,P., "Priming Across Modalities and Priming Across Category Levels: Extending the Domain of Preserved Function in Amnesia" 11 : 385-395, 1985

      25 Jacoby,L.L., "On the Relationship between Autobiographical Memory and Perceptual Learning" 110 : 306-340, 1981

      26 Eich,J.E., "Memory for Unattended Events: Remembering with and without Awareness" 12 : 105-111, 1984

      27 Hoch,S.J., "Managing What Consumers Learn from Experience" 53 (53): 1-20, 1989

      28 Craik,F.I.M., "Levels of Processing: A Framework for Memory Research" 11 : 671-684, 1972

      29 Holden,S.J.S., "Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context" 16 (16): 479-496, 1999

      30 Hunt,R.R., "Independent Effects of Semantic and Nonsemantic Distinctiveness" 8 : 81-87, 1978

      31 Coates,L.Sarah, "Implicit Memory: A Prime Example for Brand Consideration and Choice" 18 : 1195-1211, 2004

      32 Atkinson,R.C., "Human Memory: A Proposed System and Its Control Processes, in The Psychology of Learning and Motivation: Advances in Research and Theory" Academic Press 59-195, 1968

      33 Kreshel,Peggy J., "How Leading Advertising Agencies Perceive Effective Reach and Frequency" 14 (14): 32-51, 1985

      34 Wilson,W.R., "Feeling More Than We Can Know: Exposure Effects without Learning" 37 : 811-821, 1979

      35 Park,C.W., "Familiarity and Its Impact on Consumer Decision Biases and Heuristics" 8 (8): 223-230, 1981

      36 Lancaster,Kent, "Estimating the Impact of Advertising Media Plans: Media Executives Describe Weighting and Timing Factors" 15 (15): 21-29, 1986

      37 Lee,Angela Y., "Effects of Implicit Memory on Memory-Based versus Stimulus- Based Brand Choice" 39 (39): 440-454, 2002

      38 Ha,Hong-Youl, "Effects of Consumer Perceptions of Brand Experience on the Web: Brand Familiarity, Satisfaction and Brand Trust" 4 (4): 438-452, 2005

      39 Hoyer,Wayne D., "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product" 17 : 141-148, 1990

      40 Turk,Peter B., "Effective Frequency Report: Its Use and Evaluation by Major Agency Media Department Executives" 28 (28): 55-60, 1988

      41 Huang,Wen-yeh, "Effect of Brand Name on Consumers' Risk Perceptions of Online Shopping" 4 (4): 40-50, 2005

      42 Alba,Joseph W., "Dimensions of Consumer Expertise" 13 : 411-53, 1987

      43 Menon,S., "Cross-Category Effects of Induced and Pleasure on the Internet Shopping Experience" 78 (78): 31-40, 2003

      44 Kent,Robert J., "Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity" 54 : 97-105, 1994

      45 Hardesty,David M., "Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising" 31 (31): 1-15, 2002

      46 Laroche,Michel, "Brand Familiarity and Confidence as Determinant of Purchase Intention: An Empirical Test in a Multiple Brand Context" 37 : 115-120, 1996

      47 Baker,W., "Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference" 9 (9): 637-642, 1986

      48 Campbell,Margaret C., "Brand Familiarity and Advertising Repetition Effects" 30 : 292-304, 2003

      49 Holden,S.J.S., "Ask Not What the Brand Can Evoke: Ask What Can Evoke the Brand" 19 : 101-107, 1992

      50 Shapiro,Steward, "An Experimental Method for Studying Unconscious Perception in a Marketing Context" 16 (16): 459-477, 1999

      51 Craig C.Samuel, "Advertising Wearout: An Experimental Analysis" 13 (13): 365-372, 1976

      52 Pechmann,Cornelia, "Advertising Repetition: A Critical Review of Wearin and Wearout" 11 (11): 285-329, 1988

      53 Graf,P., "Activation Makes Words More Accessible, but Not Necessarily More Retrievable" 23 : 553-568, 1984

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      2026 평가예정 재인증평가 신청대상 (재인증)
      2020-01-01 평가 등재학술지 유지 (재인증) KCI등재
      2017-01-01 평가 등재학술지 유지 (계속평가) KCI등재
      2013-01-01 평가 등재학술지 유지 (등재유지) KCI등재
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      2001-07-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      1999-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.48 1.48 1.67
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      1.7 1.88 2.351 0.15
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