The purpose of this study is to investigate the influence of age on the image evaluation and the preference of 6 clothing styles including classic, casual, elegant, dramatic, romantic, and mannish. The subject of investigation was 500 women above 20 l...
The purpose of this study is to investigate the influence of age on the image evaluation and the preference of 6 clothing styles including classic, casual, elegant, dramatic, romantic, and mannish. The subject of investigation was 500 women above 20 living in Daegu. Data analysis was performed using SPSs package, which included factor analysis, reliability test, ANOVA, t-test, x^2-test and correspondence analysis. The results are summarized as follows. First, the clothing image according to the 7 different clothing styles was different. Classic style was found to give a tall, mature, formal and discrete person image. Casual style gave an active image but no attractiveness. It was thought that elegant style made people look tall, mature as well as charming and dramatic style, look tall, mature, bold with some activity. Romantic style's image was to make people look attractive but small and young, while mannish style's image, very bold, active but not attractive. Second, there were different opinions on each dress style by age. Third, the preference of clothing styles differed according to age. Women in their 20's liked elegant style, while women in their 30's liked mannish style. And women in their 40·50's liked classic style.