ホテル産業における戦略的志向性、新商品·サービス開発、企業の成果の構造的関係 = Structural Relations of Strategic Orientation, New Product & Service Development and Business Performance in a Hotel Industry

목차 (Table of Contents)

• 要約
• I．はじめに
• II．文献研究と研究仮説の設定
• 1．戦略的志向性の概念とその下位次元
• 2．戦略的志向性と新商品·サービス開発との関係（研究仮説1）
• 3．戦略的志向性と企業の成果との関係（研究仮説2）
• 4．新商品·サービスと企業の成果との関係（研究仮説3）
• 5．研究モデルの構築
• III．研究の結果
• 1．測定変数及びデータの収集
• 2．人口統計学的特性
• 3．測定変数に対するそれぞれの探索的因子分析の結果
• 4．戦略的志向性、新商品·サービス開発、企業の成果との構造的関係
• IV．結論
• 1．戦略的志向性の概念および下位次元の整理
• 2．戦略的志向性、新商品·サービス開発、企業の成果の構造的関係
• 参考文献
• Abstract

참고문헌 (Reference)

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