베이커리 유기농제품의 소비태도 및 관심도, 제품구매 후 만족도간에 인과관계 연구

다국어 초록 (Multilingual Abstract)

The recent trend to follow healthy and quality life causes the national bakery industries to continually release all kinds of new functional or organic bakery products and they make their efforts to develop new products. Nevertheless, there are few studies on the analysis of cause-and-effect relationship between the effective on satisfaction of organic products and purchase attitude, targeted at consumers.
This study examined the effect relationship on interest in and attitude organic bakery products and realized value and satisfaction based on well-being that consumers recognized to deduct management.
The study results are as follows.
Interest in and positive consumption attitude to organic bakery products value these products more. Positive attitude to and interest in products by improved satisfaction can contribute to results (recognized value and satisfaction with products). If recognized value is higher, a positive contribution is made to satisfaction with products.
Also, since a positive consumption attitude to and interest in products contribute to results (recognized value and satisfaction with products), it is important to underline this point.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 방법
• Ⅳ. 실증분석 결과
• Ⅴ. 연구결과의 시사점
• 참고문헌