AR관광 어플리케이션 사용의도에 영향을 미치는 요인에 관한 연구 = Study On Factors Affecting Intention to Use AR Tourism Application

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the effect of perceived interactivity on intention to use augmented reality tourism application in mobile environment. The analysis results revealed that perceived interactivity has a positive (+) effect on perceived usefulness and ease, perceived ease has a significant effect on perceived usefulness, perceived usefulness and perceived ease are related to perceived ease of use (+) Effect on the growth rate. This study attempted to expand the theoretical aspects from an integrated point of view as the existing interactions studies have been studied with an intolerant perspective in the online or mobile environment. The results of this study can be summarized as follows: First, the constructivist factors of perceived interactivity are derived through a comprehensive study of previous studies, and the second-order and reflective constructs are measured to confirm that the perceived interactivity consists of five sub-dimensions. Through such verification, the structure of perceived interactivity was systemized by clarifying the relationship between the factors. In addition, the four components of the perceived interactivity derived from the present study have differentiated effects on the TAM, respectively.

참고문헌 (Reference)

1 "파이낸셜뉴스, 서울, 2014.01.24"

2 김병철, "증강현실의 매체적 고찰과 그 예술적 구현에 관한 연구" 중앙대학교 첨단영상대학원 2010

3 계보경, "증강현실 기반 학습에서 매체특성, 현존감, 학습몰입,” 학습효과의 관계 규명" 이화여자대학교대학원 2007

4 전병호, "인터넷 뱅킹의 이용에 영향을 미치는 요인 연구: 소비자 태도의 매개적 역할과 서비스 이용 유형을 중심으로" (사)디지털산업정보학회 6 (6): 279-295, 2010

5 김수원, "여행사 모바일 서비스 특성과 사용자 만족, 재사용 의도 관계 연구" 경기대학교 대학원 2012

6 전성현, "스마트폰 재구매결정에 영향을 미치는 요인에 관한 연구" (사)디지털산업정보학회 8 (8): 189-198, 2012

7 이금실, "스마트폰 어플리케이션의 현존감이 관광체험과 체험 후 평가에 미치는 영향 : 문화유산 관광지 방문객을 대상으로" 세종대학교 대학원 2012

8 구자철, "상호작용성 구성요인이 e-learning 사이트 수용의도에 미치는 영향" 한국경영과학회 26 (26): 71-89, 2009

9 정다운, "모바일 증강현실 기술을 이용한 역사관광정보 서비스에 관한 연구" 대한공간정보학회 20 (20): 59-70, 2012

10 정남호, "관광객의 기술 준비도가 증강현실 관광 어플리케이션의 사용의도에 미치는 영향" 대한관광경영학회 29 (29): 265-285, 2014

11 노영, "관광 블로그의 수용과 확산에 관한 연구 : TAM과 IDT 모형을 중심으로" 경희대학교 대학원 2011

12 Yovcheva, Z., "of Smartphone Augmented Reality Applications for Tourism" 10 (10): 63-66, 2012

13 Kalakota, R., "m-Business: the race to mobility" McGraw-Hill, Inc 2001

14 Kalakota, R., "m-Business: the race to mobility" McGraw-Hill, Inc 2001

15 Morris, M., "he Internet as Mass Medium" 1 (1): 39-50, 1996

16 Kannan, P. K., "Wireless commerce: Marketing issues and possibility" 9 (9): 9015-9021, 2001

17 Hongwei Wang, "The role of perceived interactivity in virtual communities: building trust and increasing stickiness" 25 (25): 2013

18 Wu, G., "The role of perceived interactivity in interactive ad processing" University of Texas 2000

19 GJ Johnson, "The dimensionality of interactivity and its effect on key consumer variables" 2002

20 Lederer, A. L., "The Technology Acceptance Model and the World Wide Web" 29 (29): 269-282, 1997

21 ThaeMin Lee, "The Impact Of Perceptions of Interactivity on customer trust and transaction intentions in mobile commerce" 6 (6): 2005

22 Hong-Mei Chen, "The Affective and Cognitive Impacts of Perceived Touch on Online Customers' Intention to Return in the Web-based eCRM Environment" 5 (5): 2007

23 Figge, S., "Situation-dependent services-a challenge for mobile network operators" 2002

24 Julier, "Recent Advances in Augmented Reality" 21 (21): 34-47, 2001

25 Davis, F. D., "Perceived usefulness, easy of use, and the user acceptance of information technology" 13 (13): 319-340, 1989

26 Rafaeli, S., "Networked Interactivity" 2 (2): 1997

27 Haugstvedt, A. C., "Mobile augmented reality for cultural heritage: A technology acceptance study" 5 (5): 247-255, 2012

28 Qin Gao, "Measuring perceived interactivity of mobile advertisements" 29 (29): 2010

29 McMillan, S. J., "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity" 31 (31): 29-42, 2002

30 McMillan, S. J., "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity" 31 (31): 29-42, 2002

31 Dholakia, L. L., "Interactivity and revisits to websites: A Theoretical Framework" RITIM 2000

32 Broekhuizen, T., "Interactivity Perceptions and online newspaper preference" 12 (12): 29-43, 2012

33 Alba, J., "Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces" 61 : 38-53, 1997

34 Kounavis C. D, "Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects" 4 (4): 1-6, 2012

35 Fritz, F., "Enhancing cultural tourism experiences with augmented reality technologies" 2005

36 Verkasalo, H., "Analysis of users and non-users of smartphone applications" 27 (27): 242-255, 2010

37 Seo, B.-K, "ACCV 2010 Workshops, Part II" Springer-Verlag 276-285, 2010

38 Azuma, R. T, "A survey of Augmented Reality" 6 (6): 355-385, 1997

39 McMillan, S. J., "A Four-Part Model of Cyber-Interactivity: Some Cyber-Places Are More Interactive Than Others" 4 (4): 271-291, 2002