식물성 식품(plant-based foods)에 대한 채식주의자 및잡식주의자의 인식과 선택속성 = Perception and Choice Attribute of Vegetarians and Omnivores toward Plant-based Foods

다국어 초록 (Multilingual Abstract)

This study identifies the perceptions and choice attributes toward plant-based foods and identifies the differences betweenvegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. The results reveal asignificant difference between vegetarians and omnivores. Compared to omnivores, vegetarians perceived that plant-basedfood products would be ‘good taste’, ‘animal-friendly’, and ‘consistent with their personal value’. Omnivore scores werehigher in the perception that it would be ‘good for health’ and ‘environment-friendly’. No statistically significant differencewas obtained between both diet groups when considering the factor of nutrition. When considering choice as an attributefor plant-based food products, vegetarians responded that ‘ingredients’ were the most important, while omnivoresresponded that ‘taste’ was the most important. These results can be used as basic data for developing and promoting plant based food products in South Korea.

참고문헌 (Reference)

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