Studies on international flows of media products have a history of several decades. At the time of the first international media products flow studies, the US was a dominant forces in television programs trade. Thus, almost all research in the field o...
Studies on international flows of media products have a history of several decades. At the time of the first international media products flow studies, the US was a dominant forces in television programs trade. Thus, almost all research in the field of international communication focused on explanations of that phenomenon. This thesis was trying to examining the structure and process of Korea's television program importation. The findings showing that the tendency of globalization is deepening within the economic and technological realm; the tendency of localization is expanding in the flow of cultural products; thus, the overall tendency is going toward glocalization; Hybridization is one of the methods combining the global and the local.