Based on behavior financial theory, the paper illustrates that due to increasing of arbitrage cost and noisy investors, fair value of assets based on market transaction will depart away from their inherent value. Invesors and creditors may rectify the...
Based on behavior financial theory, the paper illustrates that due to increasing of arbitrage cost and noisy investors, fair value of assets based on market transaction will depart away from their inherent value. Invesors and creditors may rectify their value information for continuously operating enterprises by making deep analysis on enterprises" information like market environment, core competitive ability, cash flow and risk management.