이미지에 따른 패션 및 메이크업 스타일 연구 - 대전과 경기지역 대학생을 중심으로- = A Study of Fashion and Makeup Style based on Image -focusing on Daejeon and Gyeonggi University Students-

다국어 초록 (Multilingual Abstract)

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

참고문헌 (Reference)

1 최영재, "정치인의 이미지 관리 : 언어 및 비언어 메시지를 중심으로" 한국언론학회 50 (50): 381-408, 2006

2 오세희, "에스닉 패션 유형별 메이크업 특성에 관한 연구" 한국복식학회 61 (61): 116-130, 2011

3 방효진, "메이크업 이미지에 따른 시각 반응 평가" 한국인체미용예술학회 14 (14): 113-122, 2013

4 양취경, "다문화시대 하이브리드 패션과 메이크업에 관한 연구" 복식문화학회 13 (13): 361-379, 2005

5 John Ligget, "The human Face" Stein and Day 51-, 1974

6 Lee, H., "The Correlation between Clothing Style and Hair Style Related to Fashion Image" Kyungsung University 2004

7 Kim, K., "Study on the influence of preference about the make-up images on the cosmetics purchase intention" Sungshin women's University 2004

8 Jang, H., "Study on Makeups Found in Fashion Shows : Focusing on Fashion Shows since 2000" Chosun University 2004

9 Choi, E., "Study on Fashion Styling Shown in Collection of Marc Jacobs: Focused on 'Marc by Marcjacobs'" Youngnam University 2009

10 Kim, B., "Study on Fashion Styling Employing Androgyny's Androgynous Imagery - A Case Study of the Photo Shoot Methodology in Fashion Magazine 「B」 -" Ewha Women's University 2015

11 Park, J., "New Senior Generation's Fashion Image-Focused on the oriented values, oriented quality of life-" Ulsan University 2012

12 Park, H., "Fashion Styling for Image Making" Chungram Publishing Ltd. 3-, 2011

13 Lee, J., "Fashion Styling Study and Proposal for 2012 Potential Presidential Candidates - Focusing on Park, Gun-hye and Ryu, Si-min Jong-Im Lee" Kyunghee University 2011

14 Lee, M., "Clothing Image Preferences and Sex Role Identity of Korean and American College Students" 17 (17): 367-379, 1993

15 Kim, N., "A study on attitude of cosmetic & tendency to make-up : of housewives who are in their twenties or thirties mainly" Sookmyung women's University 2007

16 Kwon, K., "A Study on the Effect of Eyes Make-up on Physiognomy in Face" Hansung University 2000

17 Jin, Y., "A Study on the Cyber Image in Fashion and Make-up" Sungshin Women's University 2009

18 Park, J., "A Study on Make-up Style and Preferring Color in Female Undergraduates" Sookmyung women's University 2011

19 Rew, S., "A Study on Fashion styling in Application of Elegance Image Aesthetic Characteristics" Daejeon University 2011