관광지 친숙성의 다차원적 접근을 통한 관광지 이미지 형성 연구 = A study on the formation of tourism destination image through a multidimensional approach to the tourism destination familiarity

다국어 초록 (Multilingual Abstract)

This study identified the relationship between tourism destination familiarity and destination image. In this context, this study aimed to explore the concept of destination familiarity in a multidimensional manner, examining the interrelations among its various components. In addition, the purpose of this study was to provide practical implications to DMOs, including local destination managers and marketers, by identifying whether the image of a tourism destination can be formed through destination familiarity. To this end, the relationship between each factor was identified by dividing the familiarity of tourism destinations into five factors: informational familiarity, self-described familiarity, self-assured familiarity, expected familiarity, and proximate familiarity. In addition, the influence relationship between expected familiarity and proximate familiarity on the image of tourism destinations was confirmed. To this end, the relationship between each factor was identified by dividing the familiarity of tourism destinations into five factors: informational familiarity, self-described familiarity, self-assured familiarity, expected familiarity, and proximate familiarity. In addition, the influence relationship between expected familiarity and proximate familiarity on the image of tourism destinations was confirmed. As a result of empirical analysis, it was found that informational familiarity had a positive effect on self-described familiarity and proximate familiarity, and self-described familiarity had a positive effect on self-assured familiarity and proximate familiarity. In addition, it was found that self-described familiarity, self-assured familiarity, and expected familiarity all affect proximate familiarity. Additionally, it was confirmed that expected familiarity and proximate familiarity are factors that improve the image of destinations.