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2 김희경, "웹 기반 가상 전시 구축 모델 제안- '루이스&클락(Lewis&Clark)' 가상 전시 사례를 중심으로 -" 한국콘텐츠학회 8 (8): 122-133, 2008
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1 김영택, "지각된 고객가치 측정에 관한 연구" 한국서비스경영학회 6 (6): 91-104, 2005
2 김희경, "웹 기반 가상 전시 구축 모델 제안- '루이스&클락(Lewis&Clark)' 가상 전시 사례를 중심으로 -" 한국콘텐츠학회 8 (8): 122-133, 2008
3 한동균, "고객관계관리가 고객 충성도에 미치는 영향에 관한 연구:서비스 품질을 매개로" 한국데이타베이스학회 14 (14): 99-116, 2007
4 김상현, "고객가치가 고객만족과 재구매의도에 미치는 영향" 한국산업경영학회 17 (17): 65-92, 2002
5 Lapierre, J. P., "Value Strategy Rather Than Quality Strateg : A case of Business-to-Business Professional Services" 45 : 235-246, 1999
6 Han, Kyung-Youl, "The Relative Effect of Store Attribute Satisfaction and Commitment on Customer Retention and Switching Intention based on Store Image" Hankuk University of Foreign Studies 2010
7 Ping. R. A., "The Effects of Satisfaction and Structural Constraints on Retailer Exiting, Voice, Loyalty, Opportunism and Neglect" 69 : 320-352, 1993
8 Lee, Hak-sik, "The Effect of a Firm's CRM on Customers' Behavioral Intention: The Mediating Roles of Customers' Perceived Relational Benefits and Relationship Commitment" 32 (32): 135-145, 2003
9 Kim, Jae-Hong, "The Effect of Relationship Benefits of Hotel Services on Customer Value, Switching Barriers, and Revisit Intention" Kyonggi University 2009
10 Sharman, N., "Switching Costs, Alternative Attractiveness and Experiance as Moderators of Relationship Commitment in Professional, Consumer Services" 11 (11): 470-490, 2000
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30 조문제, "CRM 성과에 영향을 미치는 요인에 관한 실증적 연구 : 고객만족도와 고객충성도 중심으로" 한국경영과학회 25 (25): 193-208, 2008
31 Kim, Gye-Soo, "AMOS: The Structural Equation Modeling" Hannarae 2008
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33 Um, Lan-Suk, "A Study on the Effect of Consumer Switching Barriers on the Switching and Revisit Intention in Travel Agency and Airlines" Sejong University 2006
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