음악교육플랫폼의 구성과 온라인 커뮤니케이션 전략의 융합구조 = Composition of Music Education Platforms and Convergence Structure of Online Communication Strategy

다국어 초록 (Multilingual Abstract)

The successful operation of all online platforms, including music education platforms, is closely related to marketing communications based on the structure and interactivity of a platform’s user convenience components. Therefore, this study analyzed the platform components of representative music-related education platforms in Korea and the United States: doyak.com and Udemy, respectively. Additionally, the components and structure of Learning Management Systems(LMS), which have been commercialized already in universities, were analyzed, and a direction was proposed for the improvement of music education platforms. Further, the concept and structure of the existing online marketing communication strategies were analyzed, and the structure model of online marketing communication was presented. Finally, the process of integrating the music education platform and the online marketing communication structure model was presented. This study is expected to help build music education platforms and the strategies of online communication by integrating usercentered platforms and communication strategies that reflect the relationships between the components of the online music education platform.

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