서비스기업의 변화준비성을 통한 행동유도시스템 활용이 접점직원의 민첩성 및 성과에 미치는 영향

국문 초록 (Abstract)

본 연구는 고객에게 다양한 서비스를 제공해야하는 접점직원의 민첩성을 제고하기 위해 필요한 IT 기술 즉, 행동유도시스템의 촉진요인과 결과요인을 확인하고자 한다. 이를 위해 변화준비성, 행동유도시스템, 민첩성 및 성과의 개념을 정립하고 또한 이들 간의 관계를 이론적 및 실증적으로 검증하여 서비스기업에서 IT 기술을 이용한 경쟁력 강화에 필요한 전략적 시사점을 도출하였다. 행동유도시스템을 사용하는 접점직원 419명을 대상으로 Amos 23.0을 사용하여 분석한 결과 첫째, 변화준비성의 기술, 조직, 환경요인은 행동유도시스템에 모두 유의한 영향을 미치는 것으로 나타났다. 둘째, 행동유도시스템은 민첩성과 성과에 모두 유의한 영향을 주는 것으로 나타났다. 셋째, 민첩성은 성과에 유의한 성과를 주는 것으로 나타났다. 넷째, 업무불확실성은 행동유도시스템과 민첩성의 관계를 조절하는 것으로 밝혀졌지만, 행동유도시스템과 성과와의 관계는 조절하지 못하는 것으로 나타났다. 이러한 결과의 이유와 시사점을 제시하였다.

다국어 초록 (Multilingual Abstract)

This study defined the concepts of change-readiness, affordance system, agility, and performance, which are becoming increasingly important and necessary in service industry. Also, by verifying the relationship among these factors based on theoretical and empirical researches, it proposed strategic implications for service firms to reinforce their competitiveness. The results of the analysis in this study are as follows. First, the factors of technology, organization, and environment had significant effects on affordance system. Second, affordance system had significant effects on both agility and performance. Third, agility had a significant effect on performance. Fourth, job uncertainty moderated the relationship between affordance system and agility, but not between affordance system and performance. The results suggest that affordance system is a highly effective method of improving agility of the frontline employees. To maximize the utility of affordance system, sufficient change-readiness in technological, organizational, and environmental factors are required. Reasons and implications of these observed relationships are discussed.

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구모형 및 가설
• 4. 실증연구
• 5. 결론
• References

참고문헌 (Reference)

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