1 김영대, "流通經路上 關係마케팅이 關係質 및 經路成果에 미치는 影響" 한국산업경제학회 15 (15): 17-, 2002
2 임지은, "호텔 부서 간 내부마케팅이 연회서비스 품질 제고에 미치는 영향: 강원지역 호텔을 중심으로" 한국관광학회 30 (30): 301-320, 2006
3 김지연, "패션상품 소비자의 관계혜택지각이 장기적 관계지향성에 미치는 영향" 서울대학교 대학원 2005
4 박정희, "택배회사의 물류서비스 품질과 관계품질 및 고객충성도 간의 영향 분석" 한국마케팅학회 23 (23): 23-50, 2008
5 노혜숙, "청소년의 감사성향과 심리적 안녕의 관계에서 사회적 지지의 매개효과" 한국청소년학회 15 (15): 147-168, 2008
6 김은정, "의류점포의 대고객 관계마케팅에 관한 연구 –백화점을 중심으로" 25 (25): 1079-1090, 2001
7 김금림, "여행사와 호텔기업간의 관계형성요인과 관계 마케팅요인이 관계성과에 미치는 영향에 관한 연구" 조선대학교 대학원 2002
8 서승원, "서비스기업의 내부마케팅지향성, 시장지향성, 그리고 공급자와의 관계마케팅지향성이 사업성과에 미치는 영향" 한국서비스경영학회 9 (9): 1-34, 2008
9 서문식, "서비스 산업에서의 고객참여 측정도구 개발: PARTICQUAL" 한국마케팅학회 23 (23): 105-135, 2008
10 한상린, "산업재 시장에서 구매자-공급자 관계의 선행변수와 거래성과에 관한 연구" 한국유통학회 8 (8): 1-19, 2003
11 심경수, "산업시장에서의 공급자-구매자간 관계품질의 결정요인과 결과요인에 관한 연구 : 포장기계를 중심으로" 세종대학교 대학원 2010
12 이원열, "미용재료상과 미용실 간의 관계마케팅 성과에 관한 연구" 한국미용학회 15 (15): 14-30, 2009
13 윤만희, "기업간(B2B) 거래에서의 다차원몰입에 관한 연구: 신뢰와 의존성의 영향과 관계지속의도에 미치는 영향" 한국경영학회 37 (37): 1233-1262, 2008
14 임영균, "국내 대학조직의 기금조성전략:마케팅 관점에서의 평가" 2 (2): 1-25, 2000
15 박종희, "관리형 유통경로의 구조적 요인이 소매상의 공급자 신뢰와 장기지향성에 미치는 영향: 관계수명주기의 조절효과" 한국유통학회 16 (16): 65-93, 2011
16 여운승, "관계마케팅의 기원과 발전과정 및 미래" 29 (29): 33-65, 2008
17 김상희, "고객은 진실로 서비스실패기업을 용서하였는가?: 기업회복노력의 진정성과 고객의 용서과정" 한국경영학회 39 (39): 665-706, 2010
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