1 안광호, "“스포츠 후원 마케팅이 기업가치에 미치는 영향에 관한 연구,”" 32 (32): 1089-1102, 2003
2 김태균, "“세제개편안 특집: 세금관련 기업규제 완화, 기업관련 세제개편안,”" 서울신문 2002
3 이소희, "“국내 CRM 동향: 2004년 CRM 시장 회복세로 반전 기대,”"
4 Brown S., "“Using Daily Stock Returns: The Case of Event Studies,”" 14 : 3-31, 1985
5 Webster F, "“Top Management’s Concerns about Marketing Issues for the 1980’s,”" 45 (45): 9-16, 1981
6 Beaver W, "“The Information Content of Annual Earnings Announcement,”" 67-92, 1968
7 Jarrell G., "“The Impact of Product Recalls on the Wealth of Sellers,”" 93 : 512-536, 1985
8 Chaney P, "“The Impact of New Product Introductions on the Market Value,”" 64 (64): 573-610, 1991
9 Binder J., "“The Event Study Methodology Since 1969,”" 11 : 111-137, 1998
10 Peltzman S, "“The Effects of FTC Advertising Regulation,”" 24 : 403-448, 1981
1 안광호, "“스포츠 후원 마케팅이 기업가치에 미치는 영향에 관한 연구,”" 32 (32): 1089-1102, 2003
2 김태균, "“세제개편안 특집: 세금관련 기업규제 완화, 기업관련 세제개편안,”" 서울신문 2002
3 이소희, "“국내 CRM 동향: 2004년 CRM 시장 회복세로 반전 기대,”"
4 Brown S., "“Using Daily Stock Returns: The Case of Event Studies,”" 14 : 3-31, 1985
5 Webster F, "“Top Management’s Concerns about Marketing Issues for the 1980’s,”" 45 (45): 9-16, 1981
6 Beaver W, "“The Information Content of Annual Earnings Announcement,”" 67-92, 1968
7 Jarrell G., "“The Impact of Product Recalls on the Wealth of Sellers,”" 93 : 512-536, 1985
8 Chaney P, "“The Impact of New Product Introductions on the Market Value,”" 64 (64): 573-610, 1991
9 Binder J., "“The Event Study Methodology Since 1969,”" 11 : 111-137, 1998
10 Peltzman S, "“The Effects of FTC Advertising Regulation,”" 24 : 403-448, 1981
11 Agrawal J, "“The Economic Worth of Celebrity Endorsers: An Event Study Analysis,”" 59 (59): 56-62, 1995
12 Fama E, "“The Adjustment of Stock Prices to New Information,”" 10 : 1-21, 1969
13 Lane V, "“Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity,”" 59 (59): 63-77, 1995
14 Eddy A, "“New Product Announcements and Stock Price,”" 11 : 90-97, 1980
15 Horsky D, "“Does It Pay To Change Your Company's Name? A Stock Market Perspective,”" 6 (6): 320-335, 1987
16 Hendricks K, "“Delays in New Product Introductions and the Market Value of the Firm: The Consequences of Being Late to the Market,”" 43 (43): 422-436, 1997
17 Kim J, "“A Model For Evaluating the Effectiveness of CRM Using The Balanced Scorecard,”" 17 (17): 2003
18 Marketing Science Institute, "“2002-2004 Research Priorities,”" Marketing Science Institute Homepage, Online.