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다국어 초록 (Multilingual Abstract)

This study investigated the status of Korean food consumption and the need for home meal replacement of Korean food for Chinese and Japanese in order to export Korean food to China and Japan. In total, 78.2% of Chinese and 33.0% of Japanese showed significant differences in their experiences of visiting Korea. The most common place to consume Korean food was a Korean restaurant for Chinese (55.8%), whereas Japanese (44.9%) consumed Korean food at Korean restaurants in Japan. In the purchasing experience of Korean home meal replacement, 59.2% of Chinese and 40.5% of Japanese responded that they had purchase experience, and the reason for purchasing was ‘delicious’ (32.5%) for Chinese and ‘convenience’ (34.8%) for Japanese. The place to purchase Korean home meal replacement was large marts in both countries. Most Chinese (92.2%) and Japanese (62.1%) respondents said they were willing to buy Korean home meal replacement. Both Chinese (54.8%) and Japanese (48.0%) said that ‘taste’ was the most important factor to consider when developing Korean home meal replacement. The favorite tastes were ‘spicy’ (35.3%) for Chinese and ‘savory’ (38.8%) for Japanese. For the taste of Korean home meal replacement, Chinese answered that the product should be developed by maintaining ‘Korean traditional taste as it is’ (57.7%), whereas Japanese responded ‘change according to the taste of Japanese’ (65.2%). For the preferred packaging form of home meal replacement, Chinese preferred ‘vacuum’ package while the Japanese preferred ‘frozen’. The results of this study can be used as basic data for domestic food companies to establish marketing strategies to enter the Chinese and Japanese home meal replacement markets.

참고문헌 (Reference)

1 박혜연, "한식 세계화를 위한 내국인과 국내 체류 외국인의한국음식 선호도와 한식에 대한 인식" 동아시아식생활학회 24 (24): 155-165, 2014

2 장혜자, "한식 상품화를 위한 내․외국인의 한식에 대한 선호도 및 상품 개발 견해" 한국식품조리과학회 26 (26): 458-468, 2010

3 팽수, "중국관광객의 한국방문동기 시장세분화 연구" 한국문화산업학회 16 (16): 13-28, 2016

4 이영주, "일본인 관광객의 한식체험에 따른 한식 인지도 및 기호도 조사" 한국관광연구학회 25 (25): 401-417, 2011

5 박시은, "일본소비자의 식생활라이프스타일에 따른 HMR 제품 시장세분화" 한국식품조리과학회 32 (32): 492-502, 2016

6 박수진, "서울 지역 일부 외국인의 한국음식에 대한 적응도 및 기호도" 대한지역사회영양학회 17 (17): 782-794, 2012

7 권석임, "서울 거주 중국인들의 한국전통음식에 대한 인지도와 기호도조사" 한국식생활문화학회 21 (21): 17-30, 2006

8 정순영, "라이프스타일에 따른 가정 대용식(Home Meal Replacement)의 선택속성, 지각된 가치, 재 구매의도 영향요인" 한국관광연구학회 27 (27): 145-163, 2013

9 이해영, "델파이 기법을 이용한 한국에서의 Home Meal Replacement (HMR)개념 정립 및 국내 HMR 산업 전망 예측" 한국영양학회 38 (38): 251-258, 2005

10 차성미, "델파이 기법을 이용한 대표적인 한국의 맛과 음식에 관한 연구" 한국식품조리과학회 26 (26): 155-164, 2010