Pooling system is considered as an efficient marketing strategy for agricultural products to increment producers` market power and reduce shipping costs. This study aims to analyze the outcomes of the pooling system and provide some suggestions to lea...
Pooling system is considered as an efficient marketing strategy for agricultural products to increment producers` market power and reduce shipping costs. This study aims to analyze the outcomes of the pooling system and provide some suggestions to lead to more successful pooling system, with respect to Cheongyang green pepper. To be more specific, participating farmers` self evaluation on their ongoing pooling system were done for Miryang area in Kyungnam Province. In addition, utilizing statement of accounts for the same farmers, more specific outcomes of the pooling system were empirically analyzed.