Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more

다국어 초록 (Multilingual Abstract)

Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.

참고문헌 (Reference)

1 Howard, J. A., "Theory of buyer behavior" John Wiley and Sons 1969

2 Hunt, S. D., "The theoretical foundations of strategic marketing and marketing strategy:Foundational premises, R-A theory, three fundamental strategies, and societal welfare" 5 (5): 61-77, 2015

3 Topaloglu, O., "The theoretical foundations of nonprofit competition: A resource-advantage theory approach" 30 (30): 229-250, 2018

4 Hunt, S. D., "The nature and scope of marketing" 40 : 17-28, 1976

5 Hunt, S. D., "The comparative advantage theory of competition" 59 : 1-15, 1995

6 Hunt, S. D., "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research" 7 (7): 52-66, 2017

7 Varadarajan, R., "Strategic marketing, marketing strategy and market strategy" 5 (5): 78-90, 2015

8 Varadarajan, R., "Strategic marketing and marketing strategy: Conceptual domain, definition, fundamental issues and foundational premises" 38 : 119-140, 2010

9 Kotler, P., "Marketing management" Prentice-Hall 1967

10 Hunt, S. D., "Marketing Is . . ." 20 (20): 301-311, 1992

11 Hunt, S. D., "General theories and the fundamental explananda of marketing" 47 (47): 9-17, 1983

12 Day, G. S., "Charting new directions for marketing" 63 : 3-13, 1999

13 Varadarajan, R., "Advances in strategic marketing and the advancement of the marketing discipline: The promise of theory" 34 (34): 71-85, 2018

14 Bass, F. M., "A new product growth model for consumer durables" 15 : 215-227, 1969

15 Hunt, S. D., "A general theory of competition: Resources, competences, productivity, economic growth" Sage Publications Inc 2000