The customer relationship managemant (CRM) the basic against the investigation against a gain and loss and an introduction plan and an effect

국문 초록 (Abstract)

  본 논문은 고객관계 관리에 대한 기본적인 이해와 도입입방안 및 효과에 대해 간략하게 알아보며, 기존의 논문과 CRM에 관련된 문헌 및 국내 연구 기관의 통계 및 자료를 분석하는 문현 연구 방법에 중점을 두었다.

다국어 초록 (Multilingual Abstract)

  The dissertation which it sees the basic against the customer relationship civil official against the inside and an effect gain and loss and introduction cube was simple and it examined, and analyzes the statistics and a data of dissertation of existing and the literature which relates in the CRM and the domestic research facility it put an importance in the present research method which bites.

목차 (Table of Contents)

• ABSTRACT
  Ⅰ. Research background and objective
  Ⅱ. Introduction strategy of CRM
  Ⅲ. CRM successful element
  Ⅳ. The view and introduction effect against the CRM
  Ⅴ. Conclusion
  Reference
  개요