Currently, dramatic change had led to the growth of the distribution environment and the retailer’s distribution channel. This change had shifted the ‘single channel’ to ‘multi channel’, and from ‘cross channel’ to ‘omni channel’. Wh...
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https://www.riss.kr/link?id=A105430303
2018
Korean
옴니채널 ; 옴니채널 특성 ; 프라이버시 ; 경제적 위험 ; 성가심 ; omni channel ; omni channel characteristics ; privacy ; economic risk ; annoyance
KCI등재
학술저널
346-359(14쪽)
5
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
Currently, dramatic change had led to the growth of the distribution environment and the retailer’s distribution channel. This change had shifted the ‘single channel’ to ‘multi channel’, and from ‘cross channel’ to ‘omni channel’. Wh...
Currently, dramatic change had led to the growth of the distribution environment and the retailer’s distribution channel. This change had shifted the ‘single channel’ to ‘multi channel’, and from ‘cross channel’ to ‘omni channel’. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers’ perceived risk as well as consumers’ perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel’s instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel’s instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.
참고문헌 (Reference)
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2 홍정민, "옴니채널 특성이 소비자들의 지각된 가치와 태도 및 이용의도에 미치는 영향" 한국의류학회 42 (42): 183-194, 2018
3 Kim, H. T., "옴니채널 & O2O 어떻게 할 것인가?: 온․오프라인의 경계가 사라진 시대의 마케팅 전략 [Omni channel & O2O How how to do?: Marketing strategy in the era of the disappearance of the on-line and off-line]" eBizbooks 2016
4 김민정, "모바일 패션 쇼핑 특성과 지각된 상호작용성이 구매의도에 미치는 구조적 영향 : 스마트폰 사용자를 중심으로" 서울여자대학교 대학원 2014
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6 Kim, H. U., "The effects of risk perception on consumers attitudes and purchase intention in social commerce" Inha University 2013
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1 Yao, Ziyan, "중국의 O2O 커머스 사용의도에 미치는 영향 요인에 관한 연구: 문화가치의 조절효과를 중심으로" 중국연구소 19 (19): 153-172, 2016
2 홍정민, "옴니채널 특성이 소비자들의 지각된 가치와 태도 및 이용의도에 미치는 영향" 한국의류학회 42 (42): 183-194, 2018
3 Kim, H. T., "옴니채널 & O2O 어떻게 할 것인가?: 온․오프라인의 경계가 사라진 시대의 마케팅 전략 [Omni channel & O2O How how to do?: Marketing strategy in the era of the disappearance of the on-line and off-line]" eBizbooks 2016
4 김민정, "모바일 패션 쇼핑 특성과 지각된 상호작용성이 구매의도에 미치는 구조적 영향 : 스마트폰 사용자를 중심으로" 서울여자대학교 대학원 2014
5 이승영, "국내 대형유통업체 옴니채널 사례 및 전략에 관한 연구" 한국디자인문화학회 21 (21): 477-488, 2015
6 Kim, H. U., "The effects of risk perception on consumers attitudes and purchase intention in social commerce" Inha University 2013
7 Chi, Y., "The effects of consumer's subjective perception of omni-channel commerce on shopping channel switching intention: Focused on the comparison between Korea and China" Soongsil University 2016
8 Lee, J.-E., "The effects of consumer's characteristic of O2O service and quality factor on switching intention: Focused on delivery service application" Soongsil University 2016
9 Kim, T.-B., "The effect of shopping characteristics and consumer characteristics on impulse buying in mobile shopping: Focused on the moderating role of perceived risk" Hansung University 2018
10 Kim, Y.-G., "The effect of perceived risk and trust on users' acceptance of cloud computing: Mobile cloud computing" Incheon University 2012
11 Kim, S.-E., "The difference of cognition, attitude and shopping intention about omni-channel clothing shopping according to clothing shopping orientation group" Keimyung University 2018
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3차원 계측데이터를 활용한 고령 여성의 팬츠 원형 비교
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2022 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2019-01-01 | 평가 | 등재학술지 선정 (계속평가) | |
2018-12-01 | 평가 | 등재후보로 하락 (계속평가) | |
2015-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2011-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2009-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2007-01-01 | 평가 | 등재 1차 FAIL (등재유지) | |
2004-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | |
2003-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | |
2002-01-01 | 평가 | 등재후보학술지 유지 (등재후보1차) | |
2001-07-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.63 | 0.63 | 0.58 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.55 | 0.58 | 0.71 | 0.12 |