지방자치단체의 시각이미지 개성화에 관한 연구

다국어 초록 (Multilingual Abstract)

Since the early nineties with the implementation of the local autonomy system, to power up the competitiveness of the country, the Bodies of popular election system had adopted C.I.P.(Country Identity program) which strengthens the image individuality of the local district.
Each self-governing bodies of the province, country or city had standardized every visual objects, established simplified and effective administrative process and shaped the unity and consensus among the authority and people by promoting the communication among them.
They also had succeeded on increased income through the effective public advertizing information with the aids of Country Identity Program system, and also succeeded on increased tourism income by turning environment and local characters into tourism resource.
Yesan county is made of 12 Eup(town) and Myun(subcountry) with the total population of 101,000 and low competitiveness of financial independence. Based on the master plan of the administrative officials and through the local awareness census, the image to represent the future authority of Yesan county was settled down with the shapes and colors.
Based on the history, culture, environment, industries and tourism resources of Yesan county, proper shapes and colors was chosen and character design was bulit upon the local specialty apple.
The manual for the new C.I.P system is consisted of 31 basic system including symbol mark and country logo-type, 50 items of stationary system, sign system, vehicle application system and so on.
The manual for Yesan county's Image characterizing system should be followed by constant and coherent management to guarantee to carry out the original idea. It is also advised to set up exclusive division office and officials to monitor the output qualities of the actual C.I.P posts and signs to meet the original idea of the new C.I.P system.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 연구의 목적
• 2. 연구범위 및 방법
• Ⅱ. 지방자치단체 C I 개발의 현황
• Ⅲ. 예산군 이미지 개성화의 필요성
• 1. 사업개요
• 2. 추진배경
• 3. 전개개념
• Ⅳ. 예산군 이미지개성화 전략 및 추진방향
• 1. 이미지 개성화 전략
• 2. 이미지 개성화 추진방향
• 3. 추진 일정
• Ⅴ. 설문조사 개요 및 조사결과
• 1. 조사개요
• 2. 조사결과
• Ⅵ. 예산군 C I 개발 결과물
• 1. Basic Design System
• 2. Application Design System
• Ⅶ. 결론
• 참고문헌