A Study on Housing Choice and Housing Satisfaction of MZ Generation

다국어 초록 (Multilingual Abstract)

The rapid change into a digital society is accompanied by rapid changes in residential culture. Hence, an analysis was conducted on the housing selection and housing satisfaction of the MZ generation to understand the future trends in the housing market. Consequently, it was found that when selecting a house, household M considered location convenience the most important, and household Z considered the factors of residential facilities the most important. On analyzing the influence of housing satisfaction on housing condition through multiple regression analysis, it was found that housing management, economic feasibility, and local community factors had a significantly positive (+) effect on housing satisfaction. Generation M showed the greatest influence of future value and the lowest influence of local community factors, however, generation Z showed the greatest influence of local communities, such as local gatherings and online communities. Thus, the MZ generation had a large difference with the older generations in perception of housing, however, the difference in perception between the M and the Z generations was also evident. It is expected that the data derived from this analysis will be useful in future housing product development and differentiation strategies. The MZ generation recognizes and values housing different from older generations and their preferences will be reflected in future housing supply, design, and marketing. In addition, if prospective research is conducted exploring the lifestyles and housing values of the MZ generation, various alternatives are expected to emerge in the future housing plan and housing market.

참고문헌 (Reference)

1 지상현 ; 반승주 ; 김재태, "주거의 외부구성요인과 건축계획요인의 중요도에 관한 연구" 한국부동산경영학회 (21) : 153-181, 2020

2 Neil Howe, "The rise of millennials" 2000

3 Kyung, Bong, "The Effects of Purchase Choice Factors and Lifestyle on Satisfaction and Intention of Continuous Residence in High-rise Mixed-use Apartments: Comparative Study between Korea and China" Dongmyung University Graduate School 2021

4 Kang, Chang-ho, "Study on the effects that residential satisfaction has on the housing choice of baby boomer" Graduate School of Jeonju University 2010

5 Jeong, Jeong-Hee, "Study on the Small Size Housing Supply Strategy by the Population and Social Characteristics Analysis of Eco-Generation, Korean Institute ofArchitects and Engineers" 32 (32): 597-598, 2012

6 Kim, Byung-yoon, "Study on influencing factors for residence satisfaction of the rural housing resident" Dong-Eui University Graduate School 2011

7 Han, Su-jeong, "Residential satisfaction and factors affecting residential satisfaction by household’s life-cycle and housing tenure" Sungkyunkwan University Graduate School of Public Administration 2020

8 "Naver Knowledge Encyclopedia"

9 Kim, Mi-ra, "Millennial Work, Horse, Life" Good Land 2020

10 Byeon, Geum-seon, "Life and Housing Conditions of Seoul Youth" 31-, 2021

11 "Hankyung Economic Glossary"

12 Neil Howe, "Generations: The History of America's Future" Perennial 1992

13 Nielsen Korea Click, "Generation Z’ Smartphone Use Behavior Analysis" 266 (266): 2017

14 Lee, Mi-jung, "An Empirical Study on the Residential Preference and Perception of the Z Generation:Focused on the Residents of the Metropolitan Area" Seoul Venture Graduate University 2021

15 Park, Jeong-hoon, "An Analysis on the Residential Satisfaction in Downtown of Seoul, Graduate School of Urban Sciences" University of Seoul 2012

16 Ko, Kyung-pil, "An Analysis of the House Purchasing Behavior According to the Housing Value and the Life-Style" 5 (5): 65-74, 1944

17 Jin, Sang-Jun, "A study on housing choice, housing satisfaction and quality of life of residents living in semihouse in Seoul : comparative analysis of semi-houses between studio and one-room type officetel" Seoul Venture Graduate University 2019

18 Bang, Taek-Hoon, "A study on generational characteristics of housing preference : focused on baby boom generation and echo generation" Youngsan University Graduate School 2015

19 Park, Seong-ha, "A Study on the Methods for Evaluation of the Residential Environment in Apartment Housings" Chosun University Graduate School 2012

20 Moon, Jae-Heung, "A Study on the Influences of long-term Residual and Recommendation Intention by Residential Satisfaction- Focused on Jeon Ju urban Regeneration Test Bed" Jeonju National University Graduate School 2018

21 Min, Choong-Geun, "A Study on Factors Affecting Housing Satisfaction in Young One-person Households: Focused on 2010 and 2019 Korea Housing Survey" Seoul National University 2021

22 구혜경 ; 조희경, "50세 이상 장년층 세대 유형별 주거선호 연구 - 베이비부머의 미래 주택 요구를 중심으로 -" 한국소비자학회 27 (27): 57-84, 2016

23 김예성 ; 고진수, "30~40대 아파트 거주가구의 라이프스타일과 주거 선호" 국토연구원 74 : 249-263, 2012