he modern society is an information society where we see and hear the lives of various people. The flooding of information is inducing a change in the way we view the world. It is becoming a world where people acknowledge being "different" rather than...
he modern society is an information society where we see and hear the lives of various people. The flooding of information is inducing a change in the way we view the world. It is becoming a world where people acknowledge being "different" rather than seeing issues as "right or wrong". Debates on the confusion caused by this acknowledgement of differences and "people-centered values" in light of the advancement of artificial intelligence and big data technology are blooming in various fields of expertise. While experiencing such social and cultural changes, the commodity market is changing from a standardized commodity market to a refined commodity market. In order to be selected in the market, a strategy that takes an emotional approach and addresses consumers' preference, sensitivity, and experience is required.
The hotel industry is affected as well, recognizing space as a relationship that interacts with the user, not just as a functional environment, and emphasizing emotional communication more than reason. In other words, there has been an emerging demand for hotels that can satisfy the experiential expectations by having emotional communication rather than being satisfied with hotels functioning as a simple accommodation. Hotels that emphasize design have emerged due to the diversification of society. This has immediately grabbed the attention of the younger generation and people seeking new things, and now 'providing differentiated experiences' has become a hot topic throughout the hotel industry.
In this context, among the various attempts by design hotels for differentiation, there is an increasing number of cases that maximize space production by utilizing the object of symbolic function to provide the personal experiential effect. This is beyond the intention of design and it is an associative action that we have not experienced before. If the object of the past was used in a passive way as decorative elements, the object of the present is actively used to assign an overall feeling of the space instead of simply arranging objects by utilizing not only immaterial light and color but also storytelling or unique themes, which can be classified as emotional approaches.
This research study aims to address the importance of the object as a factor that allows diverse expressions and creation of creative space. It also deduced a program of space by analyzing the background and progress of emerging design hotels while understanding the overall hotel industry by thinking of hotel concepts and types. As part of an effort to understand the definition and expansion of the concept of the object by looking into the emergence and background of the object as a part of the modern art progress, this research investigates cases where interior space is applied and used. Through further analysis comparison, it deduces expressed characteristics. To apply all of the above, domestic downtown hotels were eventually selected as research subjects and the spatial plan was offered as below.
First, the utilization of spatial elements such as the structure of the space, furniture, and finishing materials are suitable for the hotel, which is the sum of the various functional spaces. Those spatial elements are offered as objects.
However, the spatial factor and the emotional factor are not separate concepts but interrelated concepts, and the former is dominated by the latter. Therefore, the emotional factors must be well established to maximize the effects of spatial elements and have users enjoy the aesthetic beauty and new cultural experiences.
Second, the analysis of the location conditions of hotels is an important factor in composing the theme. The historical element of the location is an important element that constitutes the theme, and it is set as a theme that differentiates the hotel from other hotels and is presented as an object.
Third, storytelling is an element that can convince the user to see the hotel as a living organism. When each different spaces are brought together by one story, the user can remember the space according to the story. This 'image' can be transmitted to the user not only resembling space, but also the hotel's promotion, brochure, and webpage. It can be transmitted as an integrated 'image' to the user in various marketing phases. Therefore, storytelling can be used to connect the entire space, and the story is presented as a objectified motif.
As such, the expression of objects in the language of design can enrich space and be used to communicate with users. When the spatial and emotional elements previously used as the frame of analysis are harmonized and expressed as objects, an image that is different from other hotels will be created, which becomes the identity and competitiveness of the design hotel.
Therefore, the use of objects in the hotel space will not only provide the users standardized functional space but also play an important role in constructing a space that can provide emotional and psychological satisfaction to the users.