인터넷 커뮤니티의 성공요인 = Factors Affecting the Success of the Internet Community

다국어 초록 (Multilingual Abstract)

With a wide spread use of Internet in our society, internet companies begin to pay more attentions to the internet community(IC) to attract new customers. As an exploratory step to make the current IC more productive and successful for the hosting companies, this paper provides an analysis of how the characteristics of individual and the IC characteristics affect the success IC.
This study posits two independent variables - the characteristics of individual and the IC characteristics - as influencing factors of the IC success. The individual characteristics includes individual's value orientation and his or her absorption tendency. The IC characteristics are defined here by three aspects of IC - clarity of purpose, degree of cohesion, and degree of interaction. And the success of IC is measured by the community members' degrees of satisfaction, royalty, and intentions to revisit.
The result of current study shows that there exists some significant relations among the research variables.