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https://www.riss.kr/link?id=O57463470
2011년
eng
1741-878X
1741-8798
SCOPUS
학술저널
INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING
213-226 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
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A model of brand switching by lead users of high-tech capital equipment
Market knowledge competence - a driving force or a roadblock for radical innovations?
A model for pricing emergent technology based on perceived business impact value
Forming positive advertising and product attitude: the role of product involvement