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3 Do Valle PO, "Using Partial Least Squares Structural Equation Modeling in Tourism Research:A Review of Past Research and Recommendations for Future Applications" 55 : 695-708, 2016
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8 Chen Y-S, "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust" 93 : 307-319, 2010
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1 Filieri R, "Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth" 51 : 174-185, 2015
2 Metzler M, "When the information flows: Media professionalism as a signal of institutional trust at the state capitol" 35 : 675-681, 2018
3 Do Valle PO, "Using Partial Least Squares Structural Equation Modeling in Tourism Research:A Review of Past Research and Recommendations for Future Applications" 55 : 695-708, 2016
4 Horng J-S, "Understanding the impact of culinary brand equity and destination familiarity on travel intentions" 33 : 815-824, 2012
5 Soh H, "Trust in Different Advertising Media" 84 : 455-476, 2007
6 Dubé L, "The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category" 16 : 211-224, 1999
7 Legendre TS, "The Support of Local Underdogs: System Justification Theory Perspectives" 59 : 201-214, 2018
8 Chen Y-S, "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust" 93 : 307-319, 2010
9 Morgan RM, "The Commitment-Trust Theory of Relationship Marketing" 58 : 20-38, 1994
10 Cacioppo JT, "Rudimentary determinants of attitudes. II: Arm flexion and extension have differential effects on attitudes" 65 : 5-17, 1993
11 Coupey E, "Product Category Familiarity and Preference Construction" 24 : 459-468, 1998
12 Paharia N, "Positioning Brands Against Large Competitors to Increase Sales" 51 : 647-656, 2014
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14 Chaiken S, "Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment" 66 : 460-473, 1994
15 Lubell M, "Familiarity Breeds Trust: Collective Action in a Policy Domain" 69 : 237-250, 2007
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17 Fischer ARH, "Consumer familiarity with foods and the perception of risks and benefits" 20 : 576-585, 2009
18 Jeong M, "Business-to-business social exchange relationship beyond trust and commitment" 65 : 115-124, 2017
19 Rachel Han, "An overview of the South Korean edible insect food industry: challenges and future pricing/promotion strategies" 한국곤충학회 47 (47): 141-151, 2017
20 Baker MA, "An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent" 33 : 94-112, 2016
21 Hair JF Jr, "Advanced Issues in Partial Least Squares Structural Equation Modeling" SAGE Publications 2017