조직몰입과 보상이 서비스 몰입과 품질에 미치는 영향에 관한 연구 = A Study on the Effects of Organizational Commitment and Compensation for Service Immersion and Quality

다국어 초록 (Multilingual Abstract)

As the management for customer-satisfaction appears as an important task of company management, practical studies tied to customer-satisfaction are actively carried out. Researches on external service quality carried out on the border between customers and employees are greatly performed because of their deep relationship to the management for customer-satisfaction, and recently in order to secure the competitiveness of service companies, researches on internal service quality are under way. The purpose of this study is to grasp the effects that organizational commitment and compensation have on the internal service immersion and the internal service quality. The organization manager needs to make employees have affection and a sense of unity with the organization so that a service organization may accomplish the ultimate goal of increasing the service quality. The employees` immersion in the organization can not only maximize individual abilities but also decrease their intension to leave the job, so that a service organization may decrease the expenses to employee new workers and to train, which may greatly contribute to increasing the productivity of companies. This study shows that the compensation for employees has influences on their immersion in the organization and services, and that service immersion influences the service quality. When the proper compensation for employees is made, the organizational commitment is done and they can devote themselves to their services. The proper promotion and compensation system, and the task arrangement to increase ability need to be made suitably. The compensation seems to have influences on their emotional, normative, and sustainable immersion in the organization, which influences their service immersion and service quality. This research is carried out for 292 employees who are responsible for tax and accounting affairs in order to prove four assumptions, and the four assumptions looks have significant influences as a result of proving them by using AMOS analysis program. When employees in a service organization do their duties, the internal service quality, a service evaluation in the organization, is influenced by their emotional, sustainable, and normative immersion in the organization. As this can be the basis of service quality which can contribute to increasing the customer satisfaction and customer value, one of the most important tasks for service organizations these days, this means that service organizations need to concentrate on not only the external service quality for customers but also the internal service quality. In a word, the power and importance of service quality is partly proved. Therefore, the fact that the relative portion of normative immersion in the influence of each dimension on the organizational commitment is great, and the need to study differences of service type could be suggested additionally.

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