K-POP 한류와 산업적 이해관계 -중국과 일본 사례 비교분석- = General Topic : K-Pop Hallyu and Industrial Interests: A Comparative Analysis of Chinese and Japanese Case

다국어 초록 (Multilingual Abstract)

Guided by the viewpoint that the recent K-POP syndrome is the result ofKorean entertainment industry’s engagement with its counterparts in receivingcountries, this paper aims to show the way in which the unfolding of K-POP hallyu has been affected by the economic interests of the receiving country’smusic industry. It compares Japan and China, which have starkly contrastingmusic markets and different structural conditions for K-POP artists. The surprisingly rapid growth of K-POP industry in Japan has beenaccomplished not only by Korean entertainment agencies’ active pursuit ofoverseas market as an exit from the crisis of domestic music industry by thebeginning of the 21st century, but also by Japanese music industry’s positiveresponse to K-POP artists. Japanese records companies saw great potential inthem, as these companies sought new sources of revenue that could help themcope with market crisis. Contrastingly, K-POP artists’ penetration into Chinesemarket has been limited and partial. Generally, they find it difficult to breakinto and earn enough money from Chinese market which is dominated by Chinesesingers both within and outside mainland. A comparative analysis of Japanese and Chinese cases reveals that the unfolding of K-POP hallyu can vary according to the values that the receiving country’smusic industry finds in K-POP artists. K-POP as a global phenomenon cannotbe properly understood without taking industrial interests into account.