1 김재휘, "소셜 미디어를 활용한 공공캠페인 커뮤니케이션 전략 : 해석수준이론에 따른 메시지 구성과 미디어에 대한 사회적 거리를 중심으로" 한국광고학회 23 (23): 183-205, 2012
2 김지윤, "로열티 프로그램에 있어서 소비자의 포인트 적립 노력수준이 소진 행동에 미치는 영향" 한국마케팅학회 27 (27): 85-106, 2012
3 Vallacher, R. R., "What Do People Think They’re Doing? Action Identification and Human Behavior" 94 (94): 3-15, 1987
4 Liberman, Nira, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions:A Test of Temporal Construal Theory" 75 : 5-18, 1998
5 Hull, Clark L., "The Rats’ Speed of Locomotion Gradient in the Approach to Food" 17 (17): 393-422, 1934
6 Hull, Clark L., "The Goal-Gradient Hypothesis and Maze Learning" 39 (39): 25-43, 1932
7 Kivetz, Ran, "The Goal-Gradient Hypothesis Resurrected:Purchase Acceleration, Illusionary Goal Progress, and Customer Retention" 39-58, 2006
8 Nunes, Joseph C., "The Endowed Progress Effect: How Artificial Advancement Increases Effort" 32 : 504-512, 2006
9 김지윤, "The Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior" 한국마케팅학회 15 (15): 51-60, 2014
10 Taylor, G.A., "The Current and Future Sales Impact of a Retail Frequency Reward Program" 81 (81): 293-305, 2005
1 김재휘, "소셜 미디어를 활용한 공공캠페인 커뮤니케이션 전략 : 해석수준이론에 따른 메시지 구성과 미디어에 대한 사회적 거리를 중심으로" 한국광고학회 23 (23): 183-205, 2012
2 김지윤, "로열티 프로그램에 있어서 소비자의 포인트 적립 노력수준이 소진 행동에 미치는 영향" 한국마케팅학회 27 (27): 85-106, 2012
3 Vallacher, R. R., "What Do People Think They’re Doing? Action Identification and Human Behavior" 94 (94): 3-15, 1987
4 Liberman, Nira, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions:A Test of Temporal Construal Theory" 75 : 5-18, 1998
5 Hull, Clark L., "The Rats’ Speed of Locomotion Gradient in the Approach to Food" 17 (17): 393-422, 1934
6 Hull, Clark L., "The Goal-Gradient Hypothesis and Maze Learning" 39 (39): 25-43, 1932
7 Kivetz, Ran, "The Goal-Gradient Hypothesis Resurrected:Purchase Acceleration, Illusionary Goal Progress, and Customer Retention" 39-58, 2006
8 Nunes, Joseph C., "The Endowed Progress Effect: How Artificial Advancement Increases Effort" 32 : 504-512, 2006
9 김지윤, "The Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior" 한국마케팅학회 15 (15): 51-60, 2014
10 Taylor, G.A., "The Current and Future Sales Impact of a Retail Frequency Reward Program" 81 (81): 293-305, 2005
11 Trope, Yaacov, "Temporal Construal and Time-Dependent Changes in Preference" 79 (79): 876-889, 2000
12 Trope, Yaacov, "Temporal Construal" 110 (110): 403-421, 2003
13 Atkinson, John W., "Motivational Determinants of Risk-Taking Behavior" 64 : 359-372, 1957
14 Vallacher, R. R., "Levels of personal agency : Individual variation in action identification" 57 : 660-671, 1989
15 Brown, Judson S., "Gradients of Approach and Avoidance Responses and Their Relation to Level of Motivation" 41 (41): 450-465, 1948
16 Baggozzi, Richard P., "Goal Setting an Goal striving in Consumer Behavior" 63 (63): 19-32, 1999
17 Klein, Howard J., "Further Evidence on the Relationship between Goal-Setting and Expectancy Theory" 49 (49): 230-257, 1991
18 Buhler, R., "Exploring the “Planning Fallacy”: Why People Underestimate their task completion times" 67 : 366-381, 1994
19 Yi, Youjae, "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty" 31 (31): 229-240, 2003
20 Gilovich, T., "Effect of Temporal Perspective on Subjective Confidence" 64 : 552-560, 1993
21 Mischel, W., "Delay of gratification in children" 244 : 933-938, 1989
22 Elster, J., "Choice over time" Russell Sage foundation 1992
23 Ainslie, G., "Choice over time" Russell Stage Foundation 57-92, 1992
24 Loewenstein, George, "Anticipation and the valuation of delayed consumption" 97 (97): 666-684, 1987