OYO ROOMS: A unique Idea to a Unicorn

다국어 초록 (Multilingual Abstract)

At a time when customers looking for affordable living had to visit a number of hotels and verify the cleanliness and services offered before booking it and still live with the poor quality, Ritesh Agarwal came up with the idea of organizing the unorganised sector of affordable bed and breakfast hotels and standardising the services offered across the country. Within a short period, the fragmented affordable hospitality industry consisting budget hotels, which accounted for 70 per cent of the entire hotel supply was about to be standardised. OYO has hence built its expertise in solving similar structural problems.
The expertise built in the technology in building customized applications for customers, property owners and service staff coupled with the brand building in India, OYO has been successful in expanding to more than 10 countries across South East Asia, Europe and Middle East within 6 years of operations.
With the success of brand OYO Rooms, the company diversified into other related segments like co living spaces, corporate accommodation, loyalty programs, premium locations, etc. with the brands OYO Flagship, OYO Townhouse, OYO Homes, OYO Studio Stay, Silver Key OYO Life, Wizard, Palette Resorts, Collection O and many more to come in future

참고문헌 (Reference)

1 "Sahay,Priyanka for Money Control"

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4 "Paul, Binu for Techcircle, "OYO enters food biz, lists delivery-only kitchens on Swiggy, Zomato, Uber Eats""

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6 "OYO Official Blog"

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8 Narayandas,Das, "Mahima for Harvard Business Review, “OYO: Creating Effective Spaces”"

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11 "Gooptu, Biswarup for Economic Times, OYO to scale up its SilverKey hotels protfolio to 19cities across India"

12 "Ganguly, Shreya for Inc42"

13 "Dubey, Tanya for Business Standard"

14 Business Standard, "Co-living space in India is a $12 bn opportunity. Start-ups better cash in!"

15 "Chaturvedi, Aunumeha for Economic Times"

16 "Chaturvedi, Anumeha for Economic TImes. OYO launches customer membership programme Wizard"

17 "Chakraborthy Sayan & Sahay, Priyanka for Live Mint"