태권도 수련자의 동기요인 분석을 통한 체육관 운영전략의 제고 = A Gymnasium Management Strategy thorough an Analysis of Motive Factors of Taekwondo Trainees

다국어 초록 (Multilingual Abstract)

This study investigates motive and selective medium that select Taekwondo according to sex, age and income level of the trainees and the different views among them through comparison between selective motive and medium, and provides the foundation of business strategies of management techniques of the gymnasiums thorough effective marketing information means to the trainees and surrounding people.
This survey of 600 people of 9 gymnasiums at 3 districts in Seoul analyzes the results except questionnaires of 22 items that is not suitable of collected questionnaire. This was processed by SAS (1999), and the result by sex verified significant difference by t-test. The result by income level and attainments in scholarship was processed by GLM, and is based to Duncan's multiple range test after analysis of dispersion and verified significant difference. The result is as following
1. The result by sex
To be started Taekwondo as part of individual person's protection according to change of modern society was shown the highest result. The most influencing element selecting gyms according to sex was surroundings friend and family to the women and men all. It is shown higher man in leaflet for public information, Internet, telephone consultation than woman's statistician(p<0.05). A practice continuance factor was seen personality and health promotion the highest, and the highest in diversification of exercise program in women occasion after practice in men.
2. The result by income
To be started Taekwondo practice as part of individual person protection without income level and big difference was shown the highest result. An element that influence most in gyms according to income was the highest by friends and family inducement, all of the women and men. It is shown higher women in leaflet for public information, Internet, telephone consultation than men(p<0.05). A Practice continuance factor was shown the highest in personality and health promotion item after practice and diversification of program and leader's reliability.
3. The result by age
It is shown difference by age. In the case of the junior in school, they practice by the high degrees due to the physical growth and practice for self-protection, and the techniques of Taekwondo and their health are their main purposes in the case of the senior in school(p<0.05). According to age, a factor that influence most in school selection was seen by surrounding person (p<0.001). Practice continuance factors were shown that personality and health promotion were the highest in men, and it was the highest in diversification of exercise program in women High percent was looked as it is high age in personality development after diversification of exercise program and practice(p<0.05).

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 = 2
• 3. 연구문제 및 가설 = 3
• 4. 연구의 제한점 = 4
• Ⅱ. 이론적 배경 = 5
• 1. 태권도의 역사와 의의 = 5
• 2. 스포츠 마케팅과 태권도 마케팅 = 8
• 3. 태권도장 경영 = 11
• 4. 태권도의 보급현황 = 14
• 5. 동기이론 = 18
• Ⅲ. 연구방법 = 24
• 1. 연구대상 = 24
• 2. 연구일정 = 24
• 3. 조사도구 = 25
• 4. 조사방법 및 절차 = 25
• 5. 자료처리방법 = 25
• Ⅳ. 연구결과 및 논의 = 26
• 1. 성별에 따른 결과분석 = 26
• 2. 소득수준에 따른 결과 = 29
• 3. 연령에 따른 결과 = 33
• 4. 논의 = 36
• Ⅴ. 결론 = 38
• 참고 문헌 = 40
• Abstract = 42
• 부록 = 45