데이터베이스 자산의 가치평가를 위한 가치동인 분석 연구 = A Study on Value Drivers for Database Valuation

다국어 초록 (Multilingual Abstract)

Data can be considered a core driver of the Fourth Industrial Revolution, and databases are needed to create value by efficiently obtaining, storing and analyzing the data. However, there are currently no adequate valuation methods to handle databases. This study aims first, to understand databases as the subject of valuation and analyze value drivers of databases, and second, to propose a database valuation model based on this finding. To this end, we derive value drivers of databases from the characteristics and value criteria of databases observed in previous studies. Based on survey data from 396 database service firms we verify the value drivers through linear regression analysis. We find that the annual growth rate in database capacity and the data types positively affect sales of databases and offer ways to utilize them when estimating the cash flow, which is the variable to apply the discounted cash flow method-based income approach. This study contributes empirical insights into how to valuate databases considering their value drivers.

참고문헌 (Reference)

1 박혜민, "컨조인트 분석을 이용한 지식정보 데이터베이스 서비스 품질에 대한 고객 선호도 조사" 한국IT서비스학회 7 (7): 13-23, 2008

2 박성수, "마케팅 관점으로 본 빅 데이터 분석 사례연구 : 은행업을 중심으로" 한국IT서비스학회 17 (17): 207-218, 2018

3 성태응, "데이터베이스 자산 가치평가 모형과 수명주기 결정" 한국콘텐츠학회 16 (16): 676-693, 2016

4 이영재, "데이터베이스 : 온라인 데이터베이스 서비스의 원가계산과 가격결정에 관한 실증적 연구" 4 (4): 23-38, 1997

5 고재환, "데이터 품질진단을 위한 자동화도구 개발" 한국IT서비스학회 11 (11): 153-170, 2012

6 이영재, "데이타베이스 : 데이터베이스서비스의 원가계산 방법에 관한 기초 연구" 1 (1): 141-153, 1994

7 Reily R., "Valuing Intangible Assets" McGraw-Hill 1999

8 Liu, C., "Valuation of Data through Use-Scenarios in Innovators Marketplace on Data Jackets" 694-701, 2013

9 Ayres, R. U., "Toward a Non-linear Dynamics of Technological Progress" 24 (24): 35-69, 1994

10 Christofferson, F., "Time Value of Data : Creating an Active Archive Strategy to Address Both Archive and Backup in the Mist of Data Explosion"

11 Cohen, J., "Statistical Power Analysis" Erlbaum 1988

12 Moody, D.L., "Measuing the Value of Information-An Asset Valuation Approach"

13 IVSC, "International Valuation Standards"

14 Parr, R.L., "Intellectual Property :Valuation, Exploitation, and Infringement Damages" John Wiley & Sons 2005

15 Catty, J., "Guide to Fair Value Under IFRS" John Wiley & Sons 2010

16 Twiss, R.C., "Forecasting for Technologists and Engineers : A Practical Guide for Better Decisions" Peter Peregrinus 1992

17 Christensen, C. M., "Exploring the Limits of the Technology S-curve, PartⅠ：Component Technologies" 1 (1): 334-357, 1992

18 Reed, D., "Database Valuation: Putting a Price on Your Prime Asset" 14 (14): 104-109, 2007

19 한국데이터산업진흥원, "DB 가격 산정 가이드라인" 한국데이터산업진흥원 2013

20 Lavalle, S., "Big Data, Analytics and the Path from Insights to Value" 52 (52): 21-, 2011

21 KPMG, "A Core Competency Approach to Valuing Intangible Assets"

22 King, K., "A Case Study in the Valuation of a Database" 14 (14): 110-119, 2007

23 한국데이터산업진흥원, "2018 데이터산업 백서" 한국데이터산업진흥원 2018

24 한국데이터산업진흥원, "2015 데이터산업 백서" 한국데이터산업진흥원 2015

25 한국데이터산업진흥원, "2009 데이터베이스백서" 한국데이터산업진흥원 2009