오송 국제바이오엑스포 방문객 만족에 관한 연구

다국어 초록 (Multilingual Abstract)

Over two thousands of big or small regional festival and events are held in each region every year, however, few of them are shown as a successful model. In order to improve successful expositions from various type of regional expositions, it needs to comprehend visitors's demands and apply them to the exposition content.<br/>
The domestic visitors in Oh-song International Bio-exposition were researched as the object of this study, to investigate the visitors' satisfaction in the expositions. The study studied and analyzed the factors that are consisted of the results in the each item-the motivation of participation, the evaluation of the events, the place of exposition, the direction of the exposition, the events in the exposition, the operation of the exposition. Therefore, the development factors were induced as to maximize the management success in the exposition.<br/>
First, it needs to comprehend the expectations of the visitors and to study the factors with much visitors' satisfy in the exposition<br/>
Second, it demands the more active research of the planning and operation in the exposition to induce visitors' satisfaction.<br/>
Third, it needs not only the sufficient parking lots but also the full considerations about food, beverage, and souvenir.<br/>
Fourth, It demands the more active public relations aimed for more broad and more various groups<br/>
This study is for the improvement of the prospective events tram the visitors' satisfaction in the Oh-song international bio-exposition held in the Chung-buk province.