수출기업의 전자무역 확산 영향요인에 관한 연구 = A Study on the Factors influencing e-trade Diffusion in export Enterprises

다국어 초록 (Multilingual Abstract)

…The objective of this dissertation is to identify factors that influence the usage and performance of e-trade in Korean firms, and suggest schemes to help successful embodiment and introduction of e-trade in Korea. The factors proposed for this study consist of external firm factors(inter-firm relationship, consultant support), internal firm factors(organization characteristics : firm size, top management support, education-training, export characteristics : share of export to total sales, Technology characteristics : IT maturity), and perception factors(perceived benefit, perceived barriers). A Questionnaire was used to analysis the usage level and performance of e-trade. The analysis result revealed that external firm factors, perception factors are influential variables on the usage level of e-trade. Also, the factors that influenced the performance of e-trade are external firm factors, internal firm factors

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