QFD 기법을 활용한 매스 커스터마이제이션 한복 디자인 온라인 플랫폼 설계 연구(Ⅰ)

다국어 초록 (Multilingual Abstract)

The purpose of this study is to derive the target specifications for mass customization of the Hanbok design platform to develop a platform where consumers can directly participate in and design Hanboks by reflecting the demands and trends of the times. The research method for this study was to first derive customer demand attributes and pursuit images through a consumer survey of mass customization Hanbok products, identify the importance and priority of mass customization Hanbok design properties using the QFD technique, and then set the target specifications of the mass customization Hanbok design platform based on this work. In addition, the target specifications of the design platform obtained from this study yielded the following five results. First, the details, patterns, trimming, length, and color of Hanbok design are important customization elements and need to be designed to be selectable and applied according to consumers tastes. Second, intuitive and attractive interfaces should be established by reflecting the knowledge and experience of Hanbok in the consumer target. Third, a simulation tool is needed to enable consumers to implement a realistic, predictable product for the design of their choice through a virtual fitting system. Fourth, an active customer recommendation system, such as MD and contents-based recommendation service, is needed. Fifth, both consumer-brand and consumer-consumer communication should be encouraged. This research is meaningful in that it attempted to develop a platform in which consumers can directly participate and design Hanbok by reflecting the demands and trends of the times.

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