AHP기법을 활용한 생활용품 도매업의 상대적 중요도 평가 = The Relative Importance of Wholesale Factors in Household Items by using AHP

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the relative importance of wholesale factors in household items. Literature review on the success of wholesalers provides the factors that affect wholesale activities. The factors consist of four category: sales promotion activity, partnership, distribution efficiency and information system. The first survey was performed for obtaining the validity of factors developed by literature review. Then, the second survey was done to find the relative importance of factors. The AHP technique was employed and the weighted importance of each factor was computed. Sensitivity analysis was performed to check the robustness of obtained results. The study results can be applied to decision making on investment priority with limited resources.

목차 (Table of Contents)

• Ⅰ. 서 론 1
• 1. 연구의 배경 및 필요성 1
• 2. 연구의 방법 및 구성 5
• II. 이론적 고찰 및 선행연구 7
• 1. 도매업 7
• 2. AHP 개념 및 측정 방법 15
• III. 연구 설계 17
• 1. 평가항목 17
• 2. 연구모형 27
• 3. 연구절차 28
• Ⅳ. 실증분석 29
• 1. 계층화 모형의 신뢰도 및 타당도 평가 29
• 2. 도매업 활동들의 가중치 평가
• Ⅴ. 결 론 43