The purpose of this study is to investigate the relative importance of wholesale factors in household items. Literature review on the success of wholesalers provides the factors that affect wholesale activities. The factors consist of four category: s...
The purpose of this study is to investigate the relative importance of wholesale factors in household items. Literature review on the success of wholesalers provides the factors that affect wholesale activities. The factors consist of four category: sales promotion activity, partnership, distribution efficiency and information system. The first survey was performed for obtaining the validity of factors developed by literature review. Then, the second survey was done to find the relative importance of factors. The AHP technique was employed and the weighted importance of each factor was computed. Sensitivity analysis was performed to check the robustness of obtained results. The study results can be applied to decision making on investment priority with limited resources.