This study aims to analyze the impact of surfing-centered regional thematization on economic revitalization in Hajo Beach and Jukdo-Ingu Beach in Yangyang County, Gangwon Province. Through statistical data analysis, the current status and level of reg...
This study aims to analyze the impact of surfing-centered regional thematization on economic revitalization in Hajo Beach and Jukdo-Ingu Beach in Yangyang County, Gangwon Province. Through statistical data analysis, the current status and level of regional activation of the research area themed as a surfing beach are identified, and sustainable development directions for the region are proposed based on this. The geographical scope of the study includes Hajo Beach and Jukdo-Ingu Beach, the most active surfing beaches in Yangyang County. The research results show that the public land prices in the study area have significantly increased over the past ten years, particularly as commercial activities related to surfing have been activated and real estate values have increased. Visitor numbers have also steadily increased, confirming that the area has been successful in attracting domestic and international tourists even after the COVID-19 endemic. Additionally, events such as surfing festivals have contributed to the local economy, and the expansion of leisure and relaxation spaces preferred by the younger generation plays an important role in revitalizing the local economy. These analysis results provide important insights for the establishment of future tourism industry and regional development policies and are expected to contribute to the continuous revitalization of the local economy.