A convention industry is internationally recognized as being important national strategic industry. Many interests have been given in how to operate convention and attract it. However, many efforts were not invested to assess whether the convention wa...
A convention industry is internationally recognized as being important national strategic industry. Many interests have been given in how to operate convention and attract it. However, many efforts were not invested to assess whether the convention was well organized and managed. This study was designed to evaluate an international conference using importance performance analysis. A field survey was conducted and 168 samples were collected. Results of this study show what problems were and what were well managed from the perspective of attendants' perceptions of the international conference. Generally, results of this study indicated that the participants did perceive lower performance level than importance level.