Structural Relationships among Customer Loyalty, Satisfaction and Trust of Internet Banking

다국어 초록 (Multilingual Abstract)

This study is to suggest the direction of expanding the use of Saemaeul Geumgo internet banking service through a variables analysis affecting customer loyalty. Website quality has a positive impact on customer satisfaction and trust. Corporate image is positively correlated with customer satisfaction and customer trust. The social presence has a positive impact on customer satisfaction and loyalty. Customer trust is positively correlated with customer satisfaction and loyalty. Customer satisfaction has a positive impact on customer loyalty. In order to enlarge the usage of Saemaeul Geumgo internet banking, Saemaeul Geumgo must prepare various measures for enhancing customer loyalty by using this research result.

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