(THE)COMPETITIVENESS OF WIBRO : REQUIRES THE CHANGES OF SERVICE PROVIDERS

다국어 초록 (Multilingual Abstract)

Wibro’s unexpected slow expansion in Korea is not technological problem but the problem of business sector. Since its commercialization, the Wibro service providers have shown conservative market strategy which led to the insufficient Wibro service. Therefore, the current Wibro in Korea cannot satisfy the customers’ demand for the mobile internet. Even though Wibro is excellent technology, if the service providers are not willing to expand the Wibro service, the technology cannot avoid being useless. Accordingly, this paper analyzes the actual state of Wibro business and suggests the way Wibro service providers should pursue.

목차 (Table of Contents)

• 1. Introduction
• 2. The Definition of Wibro and its Characteristic
• 2-1 The motivation and beginning of Wibro
• 2-2 Wibro and Mobile Wimax
• 2-3 Technical Characteristics of Wibro
• 3. The Importance of Wibro
• 3-1 Economic Effect
• 3-2 International Reputation of Korea
• 3-3 Royalty
• 4. The Current situation of Wibro
• 4-1 Success in Implementation and Start of Service
• 4-2 Slow Expansion in Korea
• 4-3 International Market Penetration of SamSung
• 5. The Reason of Slow Expansion in Korea
• 5-1 Marketing strategy of Service Providers
• 5-2 Lack of Investment
• 5-3 VOIP Policy of Government and Cannibalization
• 6. Suggestions Considering International Trend of Mobile Internet Market
• 6-1 Joint Venture
• 6-2 VOIP Trend
• 6-3 Service Providers’ Consciousness on the Market Changes
• 7. The Future Vision of Wibro (4G and LTE)
• 8. Conclusion
• Reference List