Social marketing : rebels with a cause

목차 (Table of Contents)

• CONTENTS
• List of figures = xi
• List of tables = xiii
• Case study contributors = xv
• Foreword : a book to make you stop and think = xxxi
• Preface : rebels with a cause = xxxiii
• 1. Harnessing the power of marketing = 1
• 2. Social marketing principles = 26
• 3. The shoulders of giants = 52
• 4. Making it happen - the toolbox = 83
• 5. Research and the teller of tales = 119
• 6. Compelling content = 152
• 7. Competitive analysis = 187
• 8. Critical marketing = 214
• 9. Spiritual dimensions = 250
• 10. Ethical issues = 276
• 11. Systems social marketing = 291
• Case studies = 310
• 1 A wicked problem and the SIMPle solution / Sinead Duane ; Christine Domegan ; Aoife Callan ; Sandra Galvin ; Martin Cormican ; Kathleen Bennett ; Andrew W. Murphy ; Akke Vellinga = 310
• 2 Seas of energy : using a systems research approach for a wicked problem / Patricia McHugh ; Christine Domegan ; Marzia Mazzonetto ; Sinead Duane ; John Joyce ; Michelle Devaney ; Michael Hogan ; Benjamin J. Broome ; Joanna Piwowarczyk = 329
• 3 Meals on Wheels : a community-led approach and stakeholder analysis / Christine Fitzgerald ; Christine Domegan ; Tom Scharf = 339
• 4 Reduce Your Juice : a digital social marketing programme for reducing residential electricity use / Rebekah Russell-Bennett ; Rory Mulcahy ; Ryan McAndrew ; Tim Swinton ; Jo-Anne Little ; Neil Horrocks = 346
• 5 Innovative youth engagement : empowerment, co-production and health optimisation (tobacco-free generation 2034 : the Fife Project) / Marisa de Andrade ;' Karen Cooper ; Kay Samson = 357
• 6 The Porto Tap Water programme / Ana Sofia Dias ; Sara Balonas = 381
• 7 Development of strategies to promote solid waste management in Bourj Hammoud, Lebanon / Amena El Harakeh ; Farah Modi ; Marco Bardus = 390
• 8 "I know what I'm doing" : communicating a safety message to change the attitudes and behaviours of older men / Linda Brennan ; Glen Donnar ; Lukas Parker ; Natalia Alessi = 406
• 9 Walk to School 2014 / Krzysztof Kubacki ; Kellye Hartman ; Annemarie Wright ; Haruka Fujihira ; Sharyn Rundle-Thiele = 420
• 10 Cycle Against Suicide : the creation of a community-based social marketing programme to promote mental health in Ireland / Amy Cannon ; Olivia Freeman ; Patrick Kenny = 432
• 11 Moi(s) sans tabac : the first collective challenge for smoking cessation launched by Santé publique France / Karine Gallopel-Morvan ; Olivier Smadja ; Anna Merrier ; Elodie Safta ; Jennifer Davies ; Romain Guignard ; Pierre Arwidson ; Viêt Nguyen Thanh = 444
• 12 Food waste in higher education institutions : `Smaller Eyes than Belly Movement' / Sara Balonas ; Susana Marques = 453
• 13 Civil society monitoring of tobacco industry point-of-sale marketing in Colombia / Juan Miguel Rey-Pino ; Liliana Andrea Ávila-García ; Jaime Arcila Sierra ; Marian Lorena Ibarra Ávila = 462
• 14 Reducing the negative environmental impact of SMEs in Pakistan's leather and tanning industry / Anne M. Smith ; Aqueel Imtiaz Wahga = 468
• 15 Changing population salt intake behaviour : lessons from the UK salt reduction strategy / Michael Barry ; Maurice Murphy = 478
• 16 The Act-Belong-Commit mental health promotion campaign / Rob J. Donovan ; Julia Anwar McHenry = 482
• 17 From concept to action : integration of systems thinking and social marketing for health disparities elimination / Brian J. Biroscak ; Carol A. Bryant ; Claudia X. Aguado hoi ; Dinorah Martinez Tyson ; Tali Schneider ; Laura Baum ; Aldenise Ewing ; Peter S. Hovmand = 492
• 18 Fast fashion : a wicked problem for macro-social marketing / Ann-Marie Kennedy ; Sommer Kapitan ; Neha Bajaj ; Angelina Bakonyi ; Sean Sands = 502
• 19 Whale sharks, Ningaloo Reef, Western Australia / Sarah Duffy ; Roger A. Layton = 509
• 20 Wheels, Skills and Thrills / Alan Tapp = 525
• 21 An evaluation of Sea for Society using system indicators / Patricia McHugh ; Christine Domegan = 534
• 22 The Taj Must Smile / Sanjeev Vyas = 542
• 23 Identification of behavioural change strategies to prevent cervical cancer among Malay women in Malaysia / Julinawati Suanda ; Desmond Cowley ; Maria Brenner ; Christine Domegan ; Neil Rowan = 555
• 24 Making India open-defecation-free : lessons from the Swachh Bharat Mission - Gramin process evaluation / Anurudra Bhanot ; Vinti Agarwal ; Ashutosh Awasthi ; Animesh Sharma = 567
• Index = 580